COMD3504 - Section OL69 - Spring 2022

Author: Andrew (Page 2 of 3)

Assignment for Week 7

This design was inspired by Marshall McLuhan’s book The Medium is the Massage. When reading the book, there was a lot of ideas to choose from. However, owing to the abundance of graphics in the book, I ended up selecting the design of electric circuitry. My attention was drawn to the simple color palette and the aggression of the designs, which included separate arrows moving in different directions. In addition, with the circle in the middle. I took this idea to create a poster that was inspired by Marshall McLuhan’s design and aesthetics. I still wanted to include Marshall McLuhan’s Design aesthetic into my design and convey it from my point of view. When looking at the poster, the viewer should get a sense of boldness.

Week 6 Response

This week’s reading includes Jan Tschichold’s New Typography from 1928, Karl Gerstner’s Designing Programmes from 1964, and Josef Müller-Important Brockmann’s Elements of Design. There was a lot of material that stood out while reading Jan Tschichold’s The New Typography. “The essence of the New Typography is clarity,” is mentioned in the text. This sets it in direct contrast to previous typography, whose goal was “beauty” and whose clarity fell short of what we want today. Because of the numerous requests for our attention made by the exceptional volume of print, which necessitates the greatest economy of speech, this uttermost clarity is required today. Jan Tschichold is on the lookout for fresh typography in this day and age. It’s more readable, and the new typography’s goal is to provide the reader/viewer more clarity. While traditional typography aimed for the typeface’s aesthetics and attractiveness, it didn’t always work for readers and viewers to understand the message.

In the following reading, Karl Gerstner takes an alternative approach to program design. “There is always a group of answers, one of which is the best under particular conditions,” as stated in the text. The creative process will be reduced to a selecting process. Selecting and combining determining components is what designing entails. In this light, designing necessitates the application of the method. This is a crucial issue, in my opinion, because selecting what will be the major focus at what time and integrating the most significant elements is a fantastic strategy. I also believe that this is an approach that design has already employed and that they have successfully implemented in their body of work and design.

Last but not least, Josef Müller-Grid Brockmann’s and Design Philosophy. In the text, Josef Müller-Brockmann explains how a designer’s use of the grid as an ordering system shows a specific mentality by demonstrating that he approaches his work in a constructive and forward-looking manner. This is a representation of the designer’s professional ethos: the work should be simple to grasp, objective, useful, and aesthetic. Josef Müller-Brockmann is correct. Because after we finish a design, we usually use a grid. When you utilize a grid in your design, it creates a more pleasing look and ensures that the text and image in your graphics are aligned.

Discussion 5b

Kadir Nelson's “Say Their Names” | The New Yorker
Kadir Nelson’s “Say Their Names”

Kadir Nelson designed this cover for The New Yorker magazine. “Say Their Names” is the title of this cover (The New Yorker 2020). This cover measures 7 7/8″ x 10 3/4″ and was released on June 22, 2020. Kadir Nelson is the illustrator behind this piece.

Assignment for Week 4

What was lacking in art and education in the past, according to Gropius, as it was mentioned in the reading there was no real relationship to community life, artistic speculation became meaningless. The academy’s fundamental pedagogical blunder resulted from its fixation with the notion of individual genius and disregard of the value of commendable achievement at a lesser level. The great majority of these people were destined to a life of pointless artistic endeavor, nurtured on false hopes, and trained as one-sided academics because the university taught a multitude of modest abilities in drawing and painting, of whom just one in a thousand became a real architect or painter.” Many individuals are uninterested in art. Despite this, they continue to work in the sector. I believe that if you want to work in the arts and design field, you need to be passionate about what you’re doing. I suppose this is one of the parts of art and education that Gropius felt was lacking in the past.

Graphic design is the art of combining pictures and words to convey ideas. Typography and photography work hand-in-hand with each other. As it was explained in the reading  László Moholy-Nagy; Typophoto (1925). “Typography is the composition of communication in type. Photography is the visual representation of what may be perceived optically. Typophoto is the most accurate visual representation of communication”. I agree with this since you can use a photo as a type and communicate in the same manner that you would write it down in words. Because Typophoto incorporates both visual and non-visual aspects, it is evident that it will appeal to both visual learners and non-visual learners.

 Moholy-Nagy was able to create a new type of communication language that was both current and effective with the Typophoto. Language and communication, in my opinion, play an important role in design since, in order to effectively have a design developed that is seen by a large number of people, you must have a strong grasp on how to communicate with a target audience. Communication and design go hand in hand; you can’t design without communicating, and you can’t communicate without design, hence both are required as a designer.

Discussion 4b: New Manifestos

Containing action points for your own manifesto.

  • Designers should be proud of what they’ve accomplished.

You should be pleased with the work you produce as a designer. While working on a design for hours, we as designers sometimes just submit it and don’t take the time to appreciate it. Seeing your work in action on a daily basis, whether it’s a website you designed or not, can be both gratifying and motivating.

  • A designer appreciates constructive criticism.

It’s difficult to receive comments on your work, especially if it’s a creative project into which you’ve invested a lot of time and effort. As a designer, we’ll look at how to deal with creative criticism. It’s critical to understand how to interpret comments so that you can improve in the future. Accepting criticism improves your design skills.

  • Designers should be able to show off their creative abilities.

When it comes to firework creativity, we as designers might often be limited. Working for a company, in particular. You must adhere to certain guidelines and specifications. However, as designers, I see content as a means of expressing our creativity.

Assignment for Week 3

The authors want to show how important it is to adapt to changing conditions. The focus of this week’s reading is on the author’s point of view and all of the recent developments. I underlined a few items that were addressed in the reading “Aleksandr Rodchenko, Varvara Stepanova, Aleksei Gan, Who We Are: Manifesto of the Constructivist Group.” We did not build technology, as stated in the text. Man was not created by us. We, on the other hand, were yesterday’s artists and are now today’s constructors. The human being was processed. Technology is organized by us. We found out. Engineers are now at ease with art, while artists are at ease with technology.” 

The writers discuss technology and the rapidly changing environment in which they live. Newer designers should also learn and improve with technology, as well as generate new concepts and explore their creativity. Technology play is an important element of being a designer, and you must use it in a way that will benefit you in the long run. I believe the author is attempting to convey that you must learn the future of art with the help of technology in order to produce new ideas to connect with the rest of the world.

El Lissitzky presents a variety of viewpoints in his reading, Our Book (1926). One, in particular, caught my attention and made me think during the reading. It has been mentioned. El Lissitzky recognized the importance of illustrated magazines in a more informed mass society, but what he saw as a transitional era today appears to be permanent, with a diverse variety of publications asserting their independence via specialized marketing. El Lissitzky also mentioned that for a long time, the mix of media has been putting people’s understanding of design to the test. Now magazines had a moment when it was extremely successful with both readers and advertisers. But, when you think about it, publications aren’t as popular as they were years ago, and some aren’t even produced for people to buy in stores. It all depends on whether you have it on your phone or laptop.

Discussion 3b: Language in Advertising

I selected “Carvana – Official Big Game Commercial 2022 – “Oversharing Mom” because I recall seeing it during the Superbowl and I enjoy it when companies utilize comedy to convey a story or market a product. Also, I’ve seen that people are more likely to remember an advertisement if it has comedy or some other form of gesture. The choice of language is important in this ad since it will grab the viewer’s attention with just a few terms. The recurrence of the phrase carvana, easy, perfect car, under budget were some of the words that drew my attention. And those terms are important since easy, perfect, and on a budget are all positive attributes. So, if somebody is in the market for an automobile, the use of words and language will catch their attention.

Assignment for Week #2

Ferdinand de Saussure’s General Linguistics and cooperation between J. Abbot Miller and Ellen Lupton were both quite intriguing to read, and I learned a lot. Language is an aspect we use every day. It is an essential topic to learn about. In order to communicate with one another, we utilize language. As a result, reading this article made me ponder on the significance of language in our daily lives. There were a few points at the end of the reading that I wanted to highlight.

 As it was mentioned in the reading by Ellen Lupton & J. Abbot Miller, the letter X is not only a phonetic letter but also a sign in and of itself. It functions as a record or “index of events: X stands for a signature or X indicates an act of a box with an X selection or an act of deletion. The roman numeral ten is represented by the letter X. When I read this it sparked my interest and got me thinking for a moment. This piqued my curiosity and made me ponder for a bit when I read it. We observe symbols and have a relationship with them, almost as if they were a sign or a word to us. As previously said, an X may be a symbol representing where we generally sign a paper and can also indicate a variety of things. It fascinates me how one thing can have so many distinct interpretations.

Language and design are intricately intertwined in today’s society. Symbols are vital in real-life situations, such as when one travels abroad and does not understand the language spoken there. Symbols are significant. For example, I had no knowledge of German before I traveled to Germany. However, I could comprehend a few things using symbols. For example, if there was a sign of a door and someone going out of it, this was an exit. As a result, symbols and signage serve as a kind of second language. As a result, symbols are used and are a significant feature in the world. It is almost as if signs are a language in their own right.

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