This week’s reading includes Jan Tschichold’s New Typography from 1928, Karl Gerstner’s Designing Programmes from 1964, and Josef Müller-Important Brockmann’s Elements of Design. There was a lot of material that stood out while reading Jan Tschichold’s The New Typography. “The essence of the New Typography is clarity,” is mentioned in the text. This sets it in direct contrast to previous typography, whose goal was “beauty” and whose clarity fell short of what we want today. Because of the numerous requests for our attention made by the exceptional volume of print, which necessitates the greatest economy of speech, this uttermost clarity is required today. Jan Tschichold is on the lookout for fresh typography in this day and age. It’s more readable, and the new typography’s goal is to provide the reader/viewer more clarity. While traditional typography aimed for the typeface’s aesthetics and attractiveness, it didn’t always work for readers and viewers to understand the message.

In the following reading, Karl Gerstner takes an alternative approach to program design. “There is always a group of answers, one of which is the best under particular conditions,” as stated in the text. The creative process will be reduced to a selecting process. Selecting and combining determining components is what designing entails. In this light, designing necessitates the application of the method. This is a crucial issue, in my opinion, because selecting what will be the major focus at what time and integrating the most significant elements is a fantastic strategy. I also believe that this is an approach that design has already employed and that they have successfully implemented in their body of work and design.

Last but not least, Josef Müller-Grid Brockmann’s and Design Philosophy. In the text, Josef Müller-Brockmann explains how a designer’s use of the grid as an ordering system shows a specific mentality by demonstrating that he approaches his work in a constructive and forward-looking manner. This is a representation of the designer’s professional ethos: the work should be simple to grasp, objective, useful, and aesthetic. Josef Müller-Brockmann is correct. Because after we finish a design, we usually use a grid. When you utilize a grid in your design, it creates a more pleasing look and ensures that the text and image in your graphics are aligned.