Category: Final Project Statement (Page 1 of 3)

For my final project, I will be focusing on street fashion photography in NYC. This topic interests me because New York is a true home to fashion and with springtime and summer right around the corner people are ready to express themselves through a lot of bold colors in there outfits which I think will be very interesting and fun to capture.

I’m quite interested in fashion and after graduating I want to work in the creative field as well so I think this project will bring my skills and how I view fashion forward and highlight my ability to capture what I like which will shine in my portfolio.

I want the overall mood of the project to be very uplifting and colorful since I do plan on portraying springtime through the pictures. The lighting I will be using is just daylight.

Link to my mood board: https://app.milanote.com/1NeZek1R6jwF1D?p=Xqd07TAW2MK

Topic: What is it about? What genre of photography interests you and would you like to explore: street photography, food photography, portrait photography

What purpose will it serve in your portfolio? Do you want to highlight your

conceptual thinking, your design sense, your lighting skills

I am interested in street photography, but I want to explore it in the area that I am familiar with since I was young, and this would be Chinatown in Manhattan. How this can serve in my portfolio is getting a feel of photography in my motion graphics. This helps me to highlight my conceptual thinking skills of when to put in a footage or not and how to edit it to look good / feels right in After Effects or Premiere Pro.

Subject Matter: Literally what will you shoot?

Street photography, stores such as a fish market.

Style: What will it look like? How will you use photographic style to communicate

emotion and point of view? Find at least one example and include at least one

image with your description.

I want the mood to be uplifting, so the point of view should be open minded and showing community. The photo below shows how it is home as Chinatown for many people, it has both English and Chinese signs which brings it to life.

Lighting: how will you light your project? This may be daylight.

I would be using daylight for my photography.

Topic: The photography that I will try to reproduce is food/product photography. I will try to create contexts and interesting background (that we usually modify or add in Photoshop using exiting pictures) for the product advertised with real props, or picturing the product in a real context such as a restaurant countertop or a kitchen table.

The purpose of those pictures will be to explore stop motion to create gifts and short videos for social media. I would like to focus on lighting and composition to create better food photography which is already in my portfolio and show my skills in stop motion.

Subject Matter: I will shoot the NAKED juice or smoothie

Style: The pictures will be colourful, playful and I will use different props to make the picture interesting.

The short videos from Huddlstudio captured my attention (which I discovered scrolling Instagram) and they are my first inspiration. They create stop motion videos for different brands. I will try to recreate exotic or daily contexts like the one in the pictures attached.

Lighting: I will use daily light and spot lights to enhance the product and the scene. Lighting will be the biggest challenge in this project since I don’t have professional lights, but I will do my best