Author Archives: Libby Clarke

Final Exam

Posted on December 21, 2012 by Libby Clarke

Here are the files for the exam today. You will create 2 different image ads, using the standard sizes found on this website. Google Ad Word Counter Here is another Thank you for being such an awesome class!

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Classwork and Homework for Week 15

Posted on December 17, 2012 by Libby Clarke

Today we will be going over what will be on the final: Study the midterm: some of the questions will be identical, some will be very similar. Go over the following sections on the website: Online Ad Campaigns Image Ads … Continue reading →

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Classwork and Homework from Week 14

Posted on December 10, 2012 by Libby Clarke

Okay, I checked the schedule and here is the deal: Next week we have regular class on Monday, and on Friday, we have the final exam. This week, we will be covering some final subject matters. Next Monday, we will … Continue reading →

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Classwork and homework for Week 13

Posted on December 3, 2012 by Libby Clarke

Classwork: you will be presenting your ad campaigns. Homework: Complete worksheets on your personal website on Google Analytics and Webmaster tools (will be handed out in class).

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Homework for Week 12

Posted on November 26, 2012 by Libby Clarke

Rich Media Ad Create one rich media ad in storyboard form. It should be match the design and intent of the landing page, text ads and image ads. These need to be fully polished designs in either Photoshop or Illustrator. … Continue reading →

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Use your Dropbox Folder from here on out

Posted on November 25, 2012 by Libby Clarke

I need you to put all of your homework for this class in your Dropbox folders. Mail is just too hard to keep track of, especially as it is not always reliable. I will only be grading what is in … Continue reading →

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Readings for Week 11

Posted on November 19, 2012 by Libby Clarke

Landing Pages Designing for Conversion Calls to Action Read these sections to get a bead on designing your own landing page, due next week.

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Week 11

Posted on November 19, 2012 by Libby Clarke

Classwork You will click at least 20 ads and see where they lead you. Pick the 5 best ad/landing page combinations and collect screen shots of these into a quick paper. Be sure to comment upon why each one is … Continue reading →

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Homework for Week Ten

Posted on November 12, 2012 by Libby Clarke

Image Ads You will create 4 different image ads, using the standard sizes found on this website. These ads should be still images that would advertise your site. They need to: Tell the user why he should come to your … Continue reading →

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Work for Week Nine

Posted on November 5, 2012 by Libby Clarke

Our next multi-week endeavor: Ad Campaign Project: Using the knowledge you have gleaned from your previous analysis of your personal site, you will develop and design an entire ad campaign that is geared to draw a specific sort of user … Continue reading →

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