One of my favorite myths on the Web is that great content markets itself. It doesn’t. It didn’t back in Shakespeare’s day and it certainly doesn’t now that your customers have an entire Internet competing for ther attention. It doesn’t matter how good your content naturally is, if you don’t promote it, you’re wasting it.
Push your content toward other people. There are many people who really like to have content given to them. It is convenient and once they have started to read and appreciate the content, they will come to rely on it more and more. Why not make it as easy as possible for them to get involved. You could send out an email that you published something special to your network, for instance. Another tactic you could take is to comment on other blogs’ articles (ones related to your content) and leave your URL in your signature.
Promote your content through social media channels. Promoting your content through the various social media channels will most likely lead to increased exposure for your business as well as increased backlinks and high-quality traffic. The links can positively influence the way that the search engines see your web presence, which will add another source of traffic that is relevant to your business. Plus, there is the chance that your content will go viral, leading to many, many visits to your site.
Promoting your content can inspire syndication of your content. The more content your offer other people online, the greater your chances of getting mentioned on other blogs and other forms of online media. Catching the eye of bloggers of influence can lead to future mentions and interactions.
Understand your online communities. It is critical that you understand the other members of your online communities. You should try to engage them as much as possible in all aspects of your business. The more you interact, the more ideas you will have that will keep your content fresh and relevant. It is essential that you capture and maintain the interest of those people with whom you share a relationship. You should think about the approach that you want to take for your business before you actually do anything. It is important to customize your content marketing plan to be appropriate for those people who you are trying to influence and with whom you wish to engage.
