A conversion goal is the specific task you can measure that demonstrates when you have achieved success. The easiest way to come up with your conversion goals is to ask yourself ‘What do I want my visitors to do when they come to my page?’
Examples of conversion goals can include any of the following:
- Completing a form
- Making a payment
- Forwarding information
- Leaving a comment
Note that on a website the measurement of a conversion goal is in loading a specific page. For instance if your conversion goal is to complete a form, the measurement of that goal may be the loading of a ‘Thank You’ page that is triggered when the visitor hits the submit button. In this way you are measuring the results of an action that confirm the action.
When it comes to blogging, you’ll want to think through your conversion goals each time you write. Ask yourself how your subject is going to support your conversion goal, and how you can direct your readers to complete it. In this way you can support your conversion goals with links, calls-to-action, and supporting information.
Every post should contain some form of direction toward your conversion goals, and you should be focused on measuring them for success.
In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.
The conversion rate is defined as follows:
Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the content creator for the visitor to take the action.
Methods to increase the conversion in e-commerce
Among the many methods to increase the conversion rate, these are the most relevant:
- clear distinction of the website for a certain conversion goal (e.g. “increase sign-ins for newsletter”)
- better content (e.g. text, picture, video) of the website that clearly target versus the conversion goal
- increase usability to reduce the barriers towards the conversion goal and thus reduce the abortion rate
- good site navigation structure to help users find and browse without thinking too much about where to click
- show credibility signs like third-party trust logos and good site design to increase trust level of visitor
- use AIDA (attention, interest, desire, action) to move the user through what is called the conversion funnel
Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce web site and finally converting to a sale. The metaphor of a funnel is used to describe the decrease in numbers that occur at each step of the process.