Web Analytics

active 6 years, 7 months ago
Web Analytics
This Course is OPEN.
Professor(s)
Libby Clarke
Department
Communication Design
Course Code
3561
Semester / Year
Spring 2012
Course Description

In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

Acknowledgements

This course was created by: Libby Clarke

Recent Posts

Final Exam

Here are the files for the exam today. You will create 2 different image ads, using the standard […]

Classwork and Homework for Week 15

Today we will be going over what will be on the final: Study the midterm: some of the questions […]

Classwork and Homework from Week 14

Okay, I checked the schedule and here is the deal: Next week we have regular class on Monday, […]

Recent Comments

Comment on "Classwork and homework for Week 13"

Yes indeed! I will put the handouts up asap.

Comment on "Classwork and homework for Week 13"

Will we be able to get the Google Web Tools Worksheet that we used in class online soon? I would […]

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