Google Analytics

You have had GA installed on your site for a few weeks now. Time to start digging into the data! Here is a handout to help you explore the basic data sets.


Guidelines to interpreting GA Reports

Pageviews, Visits, and Visitors

Time Metrics

Traffic Sources

Content Reports

Analyze Traffic Sources, Content, and Navigation



Campaign Tracking and AdWords Integration (Breeze Presentation)

Resources Used to Write this Lesson

A Guide to Google Analytics and Useful Tools |  By Paul Andrew  |  July 16th, 2009

Google Analytics & Why You Probably Don’t Need The Rest |  By Kurt Edelbrock  |  Jan 31, 2011

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