Google Analytics

You have had GA installed on your site for a few weeks now. Time to start digging into the data! Here is a handout to help you explore the basic data sets.

[youtube=https://www.youtube.com/watch?v=3KK7i084W2w]

Guidelines to interpreting GA Reports

Pageviews, Visits, and Visitors

Time Metrics

Traffic Sources

Content Reports

Analyze Traffic Sources, Content, and Navigation

[youtube=https://www.youtube.com/watch?v=S5XpYm-B5Fs]

[youtube=https://www.youtube.com/watch?v=NGgl137x3Yw]

Campaign Tracking and AdWords Integration (Breeze Presentation)


Resources Used to Write this Lesson

A Guide to Google Analytics and Useful Tools |  By Paul Andrew  |  July 16th, 2009

Google Analytics & Why You Probably Don’t Need The Rest |  By Kurt Edelbrock  |  Jan 31, 2011

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