Category Archives: Homework
Today we will be going over what will be on the final: Study the midterm: some of the questions will be identical, some will be very similar. Go over the following sections on the website: Online Ad Campaigns Image Ads … Continue reading
Okay, I checked the schedule and here is the deal: Next week we have regular class on Monday, and on Friday, we have the final exam. This week, we will be covering some final subject matters. Next Monday, we will … Continue reading
Classwork: you will be presenting your ad campaigns. Homework: Complete worksheets on your personal website on Google Analytics and Webmaster tools (will be handed out in class).
Rich Media Ad Create one rich media ad in storyboard form. It should be match the design and intent of the landing page, text ads and image ads. These need to be fully polished designs in either Photoshop or Illustrator. … Continue reading
Landing Pages Designing for Conversion Calls to Action Read these sections to get a bead on designing your own landing page, due next week.
Classwork You will click at least 20 ads and see where they lead you. Pick the 5 best ad/landing page combinations and collect screen shots of these into a quick paper. Be sure to comment upon why each one is … Continue reading
Image Ads You will create 4 different image ads, using the standard sizes found on this website. These ads should be still images that would advertise your site. They need to: Tell the user why he should come to your … Continue reading
Our next multi-week endeavor: Ad Campaign Project: Using the knowledge you have gleaned from your previous analysis of your personal site, you will develop and design an entire ad campaign that is geared to draw a specific sort of user … Continue reading
Study for the midterm exam: go over the material I pointed out in class last week. Finalize your report and send a copy of it to both me and your client. Be sure to make the changes we have pointed … Continue reading