Our next multi-week endeavor:
Ad Campaign Project: Using the knowledge you have gleaned from your previous analysis of your personal site, you will develop and design an entire ad campaign that is geared to draw a specific sort of user to your site for a specific purpose. The ad campaign will encompass text ads, landing pages, image ads, and finally sketches of rich media pieces.
Research and capture 3 online ads/ad campaigns you find interesting. Take screenshots of these as ads often change and email them to me. We will take a look at these together in class.
Read the following material on the class website:
- Online Ad Campaigns: be sure to watch the videos as well.
Create 5 Google AdWords text ads for your site: write out a paper explaining your keywords, your target audience, and the ads themselves. 1 page minimum. Work with the AdWords character counter. Here is another one.