Amy Journal #9

Before I even got to the work place today, I got a phone call from the supervisor. She told me that she needed me to design a flyer for a hair salon. I could not hear very clearly due to the surroundings being too noisy and loud, so I asked her to tell me in depth when I get there. As expected, she repeated what she just said on the phone. She already had the flyer’s layout set for me. As usual, I started out with text layout first and then background design later. I took advantage of the hair salon’s logo and turned into a design element. At first I just wanted to use black and white contrast with gradient filler, because I thought it looked very sleek and classy, but the supervisor felt it was not appealing enough. I then edited the texture and color of it to make it more playful. The supervisor was not very pleased about it so she told me that she wanted me to make it more fancy and like high brand design. But due to the flyer size being very small, I could not make it the way that she requested. She started browsing on Google to show me what type of design that she was looking for. That was when I got irritated because all the images that she showed me were poster size ads with a lot of elements. Then I questioned her about the neighborhood that the hair salon was surrounded by and their targeted audience. She told me that neighborhood has a lot of old people so she wanted the flyer to pop in their face. I started to argue with her saying that old people cannot stand too colorful designs. She persisted on to convince me into thinking that she was right, so I gave up. I made a whole new design to please her. She told me to save the previous design as well just in case. On the way home, I got a phone call from her again. She told me that she showed both the design to the client and the client preferred the original design over the fancy one. That moment, I felt so happy because I knew I was right from the start.

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