Category: Reading Responses (Page 3 of 11)

Hall, Sean. This Means This, This Means That A User’s Guide to Semiotics, Laurence King Publishing, 2012 (Chapters 1 & 2) pgs 21-67.

Prompts

• Using an example, define Saussure’s terms sign, signifier, and signified in your own words.
• How are signs employed

80s Design is Alive, Well, and Living in 2019” by Nadja Sayej, published in PRINT, March 6, 2019

Prompts

• How or where are the principles of “collage” and “mixed media” used today?
• In what ways do we see the 80’s aesthetic / ideologies in

 Paul Rand “Good Design Is Good Will” 1987 from Graphic Design Theory: Readings From the Field page 64-69 and Steven Heller’s “Underground Mainstream” in Design Observer 2008.

Prompts:

• In your opinion, is there a difference between “underground” and “mainstream” today?

Karl Gerstner, Designing Programmes pg55-61, Joseph Muller-Brockman, “Grid and Design Philosophy” pg62-63 Graphic Design Theory: Readings From the Field by Helen Armstrong; and Margaret Rhodes, The Swiss Designers Breaking Tradition. 

Prompts:

• How does each of these designers/authors think you should approach design?