For my research project I explored two research questions, was there a successor to the Bauhaus and was it a successful or legitimate successor? In researching this question I was able to identify some of the foundation of the original Weimer Bauahaus which was built … Read More
Author: Jesus Pena (Page 1 of 2)
80s Design is Alive, Well, and Living in 2019” by Nadja Sayej, published in PRINT, March 6, 2019
80s Design and Aesthetics
Response
Present day, the principles of “collage and “mixed media” are used in public advertising and artistic … Read More
The following research paper goes over the historical signifiance and impacts of advertisements that stereotype, divide and depict racial and economic inferiority, often with the intention of asserting dominance or creating a significant advantage during times where winning in business competition was above morals and … Read More
“Rhetoric of Images”
Roland Barthes’ “Rhetoric of the Image” essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt)
Response
The ad is trying to convince and entice the viewers by portraying the product as more natural than … Read More
Father of Semiotics
Hall, Sean. This Means This, This Means That : A User’s Guide to Semiotics, Laurence King Publishing, 2012. ProQuest Ebook. (Chapters 1 & 2)
Response
Saussure’s term sign means something that is shown and easy to understand based on already built … Read More
Brief Evaluation
At the midpoint of the semester I feel that I have consistently done the minimum and have turned majority of assignments on time but I feel that I can improve by doing the work on the day of rather than waiting.
Learning Plan
… Read MorePaul Rand “Good Design Is Good Will” 1987 from  Graphic Design Theory: Readings From the Field page 64-69 and Steven Heller “Underground Mainstream” in Design Observer 2008.
Response
There is not much of a distinctual difference between, “underground and main stream,” … Read More
Topic- History may repeat often
As technology evolves and become more readily available, the past catches up with us and things history may repeat itself. When trying to understand and use tech, it is hard to think backwards but it can become increasingly important to … Read More
Jesus Pena
This research paper explores the impact of constructivism, futurism and the bauhaus in how art was changed by avant garde artists who refused to conform to the artistic standards imposed and popularized by society. Sometimes art that seems simple can have way more … Read More
Swiss Typography and International Style
Karl Gerstner, Designing Programmes pg55-61, Joseph Muller-Brockman, “Grid and Design Philosophy” pg62-63 Graphic Design Theory: Readings From the Field by Helen Armstrong; and Margaret Rhodes, The Swiss Designers Breaking Tradition.Â
Response
Muller-Brockmann, Josef and Gerstner, Karl believed … Read More
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