Karl Gerstner, Designing Programmes pg 55-61, Joseph Muller-Brockman, “Grid and Design Philosophy” pg 62-63 Graphic Design Theory: Readings From the Field by Helen Armstrong; and Margaret Rhodes, The Swiss Designers Breaking Tradition.

This article examines the development of the Swiss Style in graphic design as well as the influence that this style has had on future generations of Swiss designers. The article draws attention to a gallery called “Swiss Style Now,” which displays examples of modern graphic design that originates in Switzerland. The exhibition showcases the work of one hundred active designers, almost all of which was produced during the last five years. The exhibition intends to demonstrate that design can be both diverse and different, in contrast to the style of the 1960s, when it was more consistent.

The readers obtain insight into how this younger generation is breaking away from tradition by embracing asymmetry, utilizing numerous typefaces in one piece, and even disobeying typography norms taught in school through conversations with a few designers who are featured in the show, such as Erich Brechbuhl. The article also discusses other schools of thought in Switzerland’s design education system beyond the Basel School of Design, which is known for its unwavering commitment to the country’s long-standing customs. In general, the book provides readers with a view into the ways in which younger Swiss designers are challenging established aesthetics while still paying homage to their legacy.