Prof. Jenna Spevack | COMD3504_D061 | SPRING 2023
Roland Barthes’ “Rhetoric of the Image” essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt)
This section of Roland Barthes’ “Rhetoric of the Image” is an examination of a Panzani advertising, and it is presented here as a … Read More
Karl Gerstner, Designing Programmes pg 55-61, Joseph Muller-Brockman, “Grid and Design Philosophy” pg 62-63 Graphic Design Theory: Readings From the Field by Helen Armstrong; and Margaret Rhodes, The Swiss Designers Breaking Tradition.
This article examines the development of the Swiss Style in graphic design as … Read More
Steven Heller “Underground Mainstream” in Design Observer 2008.S
In my opinion there is a difference between underground and mainstream today. I believe this because with mainstream everything is controlled by the companies and the masses. But when it comes to underground its raw … Read More
80s Design is Alive, Well, and Living in 2019” by Nadja Sayej, published in PRINT, March 6, 2019
Bringing the 80′ use of collage into today’s society looks different. The principles of collage and mixed media have been used today through social media and … Read More
THE FORMULA FOR PROGRESS
How do we make advertisement true to inclusively
We are all familiar with ads but, what is the purpose of them. The purpose of advertisement is to persuade their audience to buy a product or service. Advertisers are tasked with producing … Read More
Through visual communication, we take you through time addressing social and political issues at the time. As a cultural movement, the Avant-Garde emerged in the late 19th and early 20th centuries, setting new traditions for us. The rejection of traditional artistic conventions is … Read More
Madeleine Morley; Master LászlĂł Moholy-Nagy Saw Photoshop Coming, 90 Years Ahead of Time (2019), AIGA Eye on Design, LászlĂł Moholy-Nagy; Typophoto (1925): Graphic Design Theory: Readings From the Field by Helen Armstrong on pages 32-34, Jan Tschichold, “The Principles of the New Typography” 1928: Graphic … Read More
While reading, Revisiting the Avant-Garde, do you notice similarities between avant-garde movements of the past and the design field (or the world) of today?
Let’s look at a few terms you will find in the reading. … Read More
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