This course emphasized the use of Scientific Research Methods to develop marketing strategies and assist marketing personnel in making prudent marketing decisions. The course covered an examination of the product, consumer, competitive and
market research; types of research by technique or function, stages in the empirical research process, survey research methods, questionnaire construction, and analysis of the various types of secondary data, types of sampling designs and procedures, data collection methods, data analysis, and elementary statistical applications.
Here is the link to the Final Marketing Research Project that Merchant and her team of 4 members presented after working on it throughout the semester:
