We all may agree that technology is advancing and increasing in its daily public users. There has been changes in the way we look for information in the world wide web and sharing thoughts, pictures, applications, home made videos, news etc. From reading this chapter of pavlik I can prove what technology can help do, in where not only do professional writers can publish, but also any individual who wishes to do so. Websites like youtube or facebook can be an example of public (non professional) use to publish anything they desire to share. http://youtu.be/q8K5UGSFW40 Magazines or newspapers publishers make sure that their print productions can also be found in the web for online users to keep reading and at the same time giving them the bonus exclusive content. Demonstrating that they are not going to be left behind by this advancing technology.