Would it sound crazy if I said search engines controls the internet? Maybe the word “controls” sounds a bit strong nearly implying that search engines are a collective internetĀ IlluminatiĀ of sorts. However search engines do hold a large amount of power because it ultimately decides what we eventually click on. Why do you think corporations pay top dollar to have their web pages featured in Google’s first page search? I mean that has a lot to do with the fact that people normally do not look pass the first page but yeah.
The process behind searching through a search engine is rather intricate but the article explaining it excluded page ranks which is a big part of it all.