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In comparison to the art forms of the present day, there is a conspicuous lack of “key elements” in art of the past. With the advancement of technology, as time ushered in a myriad of new expression styles and techniques, this stark contrast between ‘past’ and ‘present’ was inevitable. Architects/designers/artists, László Moholy-Nagy, Herbert Bayer and Walter Gropius are all Bauhaus affiliates with a perspective on the effect of time and preserving ideas for the future of design.

Herbert Bayer for instance, had an outlook on typography suggesting it to be a service art and not a fine art. However pure and elemental that discipline may have been, it was a service art. Bayer also goes on to address the notion that, the present day designer feels as though the typographic means as of late, have been exhausted. An idea of Bayer’s that holds impact to this day is “universal communication”.

1. The people of today are lacking the love for the past. “With nostalgia we hear of times when literate people had knowledge, respect and understanding of the subject. Common man today has no opinion at all in such matters… typesetter, original typographer, as well as the printer, has lost this culture.” This quote explains that back then people were passionate to consume the knowledge of typography. They were able to understand the idea, the process and much more about type. Whereas today, man has set aside the fact that type is relevant in our lives. All of these beautiful machineries that was created for us is losing their importance within history. All because we lack passion for the past.

2. When making art in the future, it is necessary to understand that technology is advancing every day and us as designers need to keep up with what is new. In Laszlo Moholy-Nagy “Typophoto” it states “One man invents printing with movable type, another photography, a third screen printing and stereotype, the next electrotype, phototype, the celluloid plate hardened by light.” Everything is going to influence something or someone and that something or someone is going to make it even better for others to improve after that.

3. According to Walter Gropius artist have been misled in thinking that art could be mastered by study. I agree with him in the sense that not everyone is made to be an artist. It starts from within and works its way through your brain, through your bones, through your finger and to the tip of your material. Within “the academy” they teach them about the past and what has been done already. This still happens today where the idea of art history is scheduled for students to understand what they are getting into.

When people think of going to school they usually think of being taught the skills that they’ll need to function and thrive in the real world but that’s the traditional way of doing education. One of the major differences that we as design students face is that we are taught not just skills and fundamentals for creating good design but are also taught that we should break the rules to create these designs. This however conflicts with traditional education because we are also taught that we should always follow “the academy” as stated in  “Walter Gropius; The Theory and Organization of the Bauhaus (1923)

“But lately the artist has been mislead but the fatal and arrogant fallacy, fostered by the state that art is a profession which can be mastered by study.Schooling alone can never produce art!”

This is still as relevant today in the year 2020 as it was back in the year of 1923 there are some classes that feel like grades matter more then the art itself, the issue with this is that art is not something that should be standardized it should be an expression unique to the artist. That is what creates new groundbreaking work in out modern age creating based on new unique ideas and not just following premade conventions that have been done multiple times with no variations.

 

Bauhaus is a general term used by Germans to define art and all its aspects combined. It is a term used to refer to a school of art introduced in the early years in Germany.

The Bauhaus was founded by Walter Gropius whose main focus was on working in collaboration with schoolwork and the industries for efficient output. He argues that in his era art was a deficit of true beauty. He believed that every design in art needs to be approached comprehensively by analyzing the problems that need to be addressed fully. According to Laszlo Moholy-Nagy technology is one of the vital tools for art improvement in the future. Technology is an asset that can be adopted for the storage and preservation of art for a long duration of time. Photography, films and book designs are some of the tools that Laszlo used. The use of typography introduced by Herbert is another way of making and improving art in the future due to its appealing nature to people.

Education or the academy as stated by Walter is a discipline to teach artists that art is acquired as a result of much practice and deep understanding of passion and willingness of a person. It also teaches artists that art improvement goes by with time as one gets more experienced. At the start, the art may not be at a quality level but with progression, the qualities improve. However, this has been corrupted by saying that art is a profession acquired through study and not practice as Walter says.

In the modern century technology seems to be taking better in art and design. It has been highly appreciated in the art industry due to modern technological advances in the whole universe. It helps in sharing ideas and information to produce newly designed objects in the market.

The introduction of Bauhaus was important in the development of the art industry that is important to date. It is a sector that is beneficial to many people in the modern world bearing in mind the technological advances to use in improving art.

 

in one of the article it talks about the artist who want to change colors with technology and art together. in the another article it talks about how to change typography I think typography do not matter so why change how the letters looks. also in one of the article it of how MR   WALTER Gropius is helping students to become better desingers at the Bauhaus.

From the readings,  I learned that the old art lacked many unique characteristics that might differentiate from contemporary art through time and space. Also, I learned that many years before, artists didn’t use their total potential in order to create art. Bayer thought that traditional art didn’t contain the aesthetical approach of print media and mass production because of they were not able to use machines and special tools of copying and typewriting. Gropius talks about how artists are in a state of isolation in the world. Gropius shows that past art typography was not preserved, since a Bauhaus aesthetic idea of ​​the theoretical approach was not practiced. Moholly-Nagy also shows past art lacked technology in photographic effects and in the purity of linear effects as there were no typesetting or printing machines.

Art needs to show what every artist can do in the future and the academy should teach the artist about their field due to the changing world of art. Bayer thought that typography doesn’t need to be simple but something different. With this he says that for the future, artists need to try to use something different that not only helps the new artist and the future artist. The future of art should come from a school in which you get more and more knowledge from teachers who already study what is art. Gropius argues that artists have to see the outside world, so the artist can be able to grasp the meaning of art. For Gropius is getting more experiences as well as making an exploration of what’s out there. Moholy-Nagy used art differently by combining type and photo into what is called typophoto. This is where the artist is using both two methods of art into one. All three articles talk about creativity, experience, knowledge and the combination of all of them, where these are what the future of art needs. Nagy views of typography, shows that in the future, every printing press would have to possess a block-making plant since it is from photomechanical processes. Art will help to continue preserving the history for future generations and modern society to understand the changes that are happening globally. Art in the future will preserve people’s cultures that will be important for studying history.

In the 21st century, the idea that is still used for art is typography. The reason why typography is important is because it creates a message and attracts people’s attention. Making a pretty design helps but it is not enough, it needs to put a meaning into it. Typography is important when designers want to create logos for companies such as museums, and others. Behind typography,  there are a lot of typefaces that can be used on designs, it will implement both or just or more. 

The philosophy of the Bauhaus focuses on the needs of people rather than the artistry of the product itself. All craftsmanship aesthetics must keep up with the pace of mechanized mass production. The Bauhaus existed for only 14 years from 1919 to 1933, but the influence of the Bauhaus on the world as a thought and style continues to this day. 

The most important “heritage” left by the Bauhaus are the following: First, the Bauhaus has formed a modern design art education plane, which advocates the combination of teaching and practice, The combination of teaching and production has established a set of scientific design art teaching methods and systems, laying the foundation for modern design art education. Second, it emphasizes the social responsibility of design. The motive and purpose of design should serve the public. Third, clarify the definition of design, emphasize the scientific nature of design, distinguish it from art, and establish a design system centered on concepts and problem-solving.

The Bauhaus design style is almost ubiquitous and has profoundly influenced our lives. Such as IKEA furniture, What we can see every day, from plastic lunch boxes, men’s and women’s bathroom signs, and even small speakers, are the products of the Bauhaus movement in the early 20th century, even all of Apple products, mobile phones, computers, iPad, are filled with feelings of Bauhaus.

   The reason why key elements are lacking in art of the past is because they are color, form, line, shape, space, texture, and value. There are different types of art such as visual, fine, animation, graphic, culinary, and etc. The subject art has existed for many decades and comes in all forms from shapes and sizes, and years. However, the purpose of art can also be political, spiritual or philosophical ideas, to create a sense of beauty to explore the nature of perception, for pleasure, or to generate strong emotions. Art is an act of expressing feelings, thoughts, and observations.

 

     In the article “Typophoto” by Laszlo Moholy-Nagy”, “ typography was for the first time seen not as an isolated discipline and technique, but in context with the ever-widening visual experiences that the picture symbol, photo, film, and television brought”.  The term typography, is the art or procedure of arranging type or processing data and printing from it. However, typography was used in many ways. Such as, adjusting the text within the design while creating powerful content. It provides an attractive appearance and preserves the aesthetic value of your content. Typography attracts readers attention, gives medium communication, It conveys a certain mood or feeling and it establishes an information hierarchy.

 

       Education should teach artists that the idea is up to them to choose the type of ideas that they want you to do. We should also learn as beginners which bring back the more traditional aspects that the Bauhaus was influenced from, the arts and crafts movement. Also, the design disciplines together as opposed to separately which was the more traditional way of doing it. It is a good idea to communicate with people in the same field as you so it can help you to network and get connections throughout the long run. 

      The ideas should be important for the 21st century art and design is typography because we can use it in many ways such as social media, photos, posters, and text. Good typography can make people write better, allowing the reader to focus on the substance behind the written word.   On Typography by Herbert Bayer “new concepts will not grow on mere design variations of long-established forms such as the book. the aesthetic restraint that limits the development of the book must finally be overcome, and new ideas must logically be deduced from the function of typography and its carriers.”  Using new ideas can help us to have a better artwork, and a better idea to promote our artwork.

Art was Seventeen thousand years ago, humans painted realistic images of bulls, bison, stags, horses, and other animals on the walls of the caves. Art is not only drawn figures, art is colors tint even shades. Art can be an abstraction of shapes done in a composition.

In the first reading by  “Walter Gropius; The Theory and Organization of the Bauhaus (1923): Gropius_Bauhaus” he states that forms and color gain meaning only as they are related to our inners self like for example that color Red it reflects a meaning of emotion than blue or yellow.

In the second reading by László Moholy-Nagy ,it talks about typography and typo photo and how typo photo gives the typography for meaning.  Photographyis highly effective when used as typographical material. It may appear as illustration beside the words, or in the form of “phototext” in place of words. I think its simple to what designer do in advertisement that the photograph basically speaks for than the word.

In the 3rd reading by Herbert bayer i reaaly like his statement which is “typography is a service art, not a fine art” i think by which he means that typography is a way that communicates the meaning through geometric shapes but  not fine art.

 

 

The reason why Rudimentary communication methods are relevant when it comes to contemporary information systems is because designers today create and communicate has quietly thrust universality back into the foundation of our work. Technology is empowering a new collectivist, in order to understand how this crucial design concept is evolving. However, we need to take a look at how it initially emerged.

Contemporary designers concern themselves when it comes to writing or techniques. A form of expression was working for pictures and videos. Although, directed craft objects that are both tools for design and tools for exploration towards a number of projects, spanning a decade, centered on self-identity and personal significance. The punctuation was used individually to spread grammatical and typographical standards prior to printing throughout region to region.

What provokes new ideas are the typeface Helvetica, generation after generation, yet nearly anyone living in a literate, urbanized part of the world has seen this typeface or characters inspired by it. In the reading “Graphic Design Theory by Helen Armstrong” Design is a social activity, which is rarely working alone or in private. Besides working alone or in private, as designers were able to communicate with clients, audiences, publishers, institutions, and collaborators. While our work is exposed and highly visible. As individuals we often remain anonymous, our contribution to the texture of daily life existing below the threshold of public recognition.