Andy Cuevas – March 24

This ad is about how black women get overly sexualized and in this specific ad represent chocolate as most women can attest to unwarranted attention from men is occasionally flattering, sometimes amusing most time problematic.

This ad Urges children’s brands to implement inclusive marketing by ending the practice of marking children’s toys as “toy boys” or “for girls” in-store, print and online advertising materials.

This ad is about cultural identity and pandemic this ad informs the audience about what we are currently going through. A new Scientist is a science journal magazine whose goal is to inform. This type of Ad is right up their ally.

Andy Cuevas – march 17

Marshall McLuhan describes technology and media as “extensions of man.” McLuhan means a lot by this statement; for instance, automation is an aspect of technology. Automation plays a huge role in creating different roles for people. This involves people’s involvement in human associations and in their work, which had been destroyed in the era of mechanical technology. However, with the current automation, many job systems have ended up eliminating many jobs as well as laying off a broad range of workers.
In other cases where cultures focus on assigning roles instead of different jobs to people, the skew and the dwarfs end up establishing their own spaces since they are not expected to fit in niches that do not fit them anyway. Moreover, technological influences occur at the levels of concepts and opinions. Still, in the long run, they are designed to change people’s perceptions, patterns, and ratios steadily without any resistance.  Therefore, if the “medium is the message,” then a serious artist is are supposed to experience technology with a lot of impunity.  Artists and designers are much aware of technology and changes within the technology through their sense of perception. Additionally, money is another aspect that has shaped the roles of designers and artists because it helps in extending their sense of life. Unfortunately, this change never relies on people’s approval or disapproval. This is why artists and designers tend to move from ivory to control towers in societies. Similarly, artists are supposed to shape, analyze, and understand the life of structures and forms established by the electric technology in their role of idea creation.

Andy Cuevas – March 10

From the reading, I learn that Karl Gerstner created a methodical approach to designing. He was a pioneer of Swiss typography. According to his method, designers should use programs to find solutions and not solutions to problems. This involves making creative decisions based on intellectual principles. When the intellectual principles are precise, the more creative the design becomes.  Gerstner advocated for using the Fritz Zwicky method in designing. He developed the morphological box of typogram that designers should use in designing. This morphological box of typography contains criteria that can be changed as the design continues depending on the needs of the designer. He states that the typographic grid should be used in regulating the proportions of the composition.

Jan Tschichold developed the new typography. According to this approach, designers should design to achieve clarity and not beauty. Fonts should not be arranged as if there were some pivotal points in the middle of the line, which would call for such arrangements. Designers should not use axial arrangements because they are deemed illogical due to the stretched distance from the central point. The new typography encourages designers to use color, photography, and line arrangement to express the relationship between each part of the design. This approach is dominated by asymmetry and logic.

Josef Muller-Brockman designed using a grid of the swiss typography. Designers using this method should carefully control the use of subjective, irrational, and disorganized design elements. They use a grid to order these elements. This helps in making the work look intelligible and objective. When using this approach, designers should show their objectivity other than subjectivity. Such designs show the type of person the designer is in terms of their mentality, knowledge, and ability.

Andy Cuevas – February 25th


Bauhaus is a general term used by Germans to define art and all its aspects combined. It is a term used to refer to a school of art introduced in the early years in Germany.

The Bauhaus was founded by Walter Gropius whose main focus was on working in collaboration with schoolwork and the industries for efficient output. He argues that in his era art was a deficit of true beauty. He believed that every design in art needs to be approached comprehensively by analyzing the problems that need to be addressed fully. According to Laszlo Moholy-Nagy technology is one of the vital tools for art improvement in the future. Technology is an asset that can be adopted for the storage and preservation of art for a long duration of time. Photography, films and book designs are some of the tools that Laszlo used. The use of typography introduced by Herbert is another way of making and improving art in the future due to its appealing nature to people.

Education or the academy as stated by Walter is a discipline to teach artists that art is acquired as a result of much practice and deep understanding of passion and willingness of a person. It also teaches artists that art improvement goes by with time as one gets more experienced. At the start, the art may not be at a quality level but with progression, the qualities improve. However, this has been corrupted by saying that art is a profession acquired through study and not practice as Walter says.

In the modern century technology seems to be taking better in art and design. It has been highly appreciated in the art industry due to modern technological advances in the whole universe. It helps in sharing ideas and information to produce newly designed objects in the market.

The introduction of Bauhaus was important in the development of the art industry that is important to date. It is a sector that is beneficial to many people in the modern world bearing in mind the technological advances to use in improving art.


Andy Cuevas – February 18th

Manifestos in The Early 20th Century

Courtesy of new technological aspects triggered manifestos and movements in art, in the dawn of the 20th century.  Based on Rodchenko, Marinetti, and Lissitzky, the old phase of art has been foregone due to the need of making art more presentable than it had always been in the past. These artists would speculate on possible dematerialization where everything was done in the art would involve fewer burdens. Perhaps the aim was to reduce the high cost incurred, or even with the cost being high, the total quality would rise. I learn the objective was to minimize cumbersome materials leading to energy loss, improving the future in all aspects through art as well as bringing humankind together: That is, through technology for a better life.

I would say Lissitzky encouraged on new printings to improve book art. He went further in photography invention to attract clients in photographic art and raised the network of communication. In the writings of Rodchenko, art is boosted through unique photography angles and the formation of letters. More importantly, the latter gives constructivism a visual by raising voices and inciting the humankind. Marinetti seems to be focused on bringing the bigger picture of the future. I would say the artist understands that to improve art, support and embracement is required. This drives the desire to portray futuristic images in people with advanced art. However, in different ways, these artists have ignited the new technological basis to improve art.

The ideas of the three artists revolve around the same goal: That is, reinvention by doing away with the old art as well as introducing a new work of art. They all focus on future improvements for humankind. However, I believe the writer’s ideas on pursuing this might diverge. Perhaps this might be possible in the implementation of strategies. I believe some ideas will be capital intensive while others may be labour intensive. This might, therefore, lower the higher success chances.

Andy Cuevas – February 11th

Semiology is the study of sign systems that explores how words and other signs make meaning. Semiology defines a sign as anything that stands in for something other than itself. Semiotics focuses on both linguistic and nonlinguistic signs, on the other hand, linguistics refers to the scientific study of languages and their structures.

                        Signs and symbols present a quick way of communicating our feelings. They are also used to reinforce the message conveyed through speech. One uses signs to easily strike resonance with whoever they are talking to thereby building communication and thought. Symbols can be used to identify different individuals, the groups and the organizations they subscribe to.

                        The signified is seen as the mental imagery that one gets from a sign while the signifier represents the tangible part meaning something that can be accessed by the human senses. We apply this component in developing speech communities where certain signs are related to specific words in the system from which we derive meaning. An example is a red light in the traffic lights which signifies danger.

                        Language is the use of structured words in communication by people. Visual language emanates from art forms that bear a message to the viewer. Graphic communication uses graphic elements to bear a message to the viewer. These graphic elements are varied and may include symbols and images. The similarity between this component is they all are aimed at delivering a message which is communication. The difference arises in the senses that are applied in interpreting the information with graphic and visual communication achieved through the eyes while language is mainly through the mouth and ear.

Andy Cuevas – FEBRUARY 4th


According to the readings, Rudimentary communication systems are very important for contemporary information systems. Their importance can be understood mainly from two perspectives. Developments over many epochs, and in different societies, such as the use of symbols and signs in denoting countable objects, or numbers,  formed the basis of the numbering system as is today, which is the basis for the counting system used in computer programming, base two, the ones and zeros. On the other hand, the development of writing styles over the years, such as the Carolingian writing scripts, paragraphing, use of periods and other punctuation marks and styles, such as italics, bolding, and underlining, has been integral to the development of programs, such as word processing software programs.
Design is a visual language. Ultimately, the design is about the person’s object interface and how people see and perceive objects. Important to note, as evidenced by the transitions from counting using objects, such as fingers, stones, tokens, and the abacus, to the development of numbering, writing styles, and other systems, such as pictograms, hieroglyphics, and isotypes demonstrate an ever-evolving field. Contemporary designers, therefore, should concern themselves with archaic or medieval counting, writing, and printing techniques because they contextualize modern day design. Modern day designers can only become better if they have a better understanding of developments and changes over the years that have influenced the development and formation of the field as is today.
Evidently, from the foregoing, design, termed as the language of vision, is continuously evolving as evidenced by the changes and developments experienced over different eras in different societies and cultures. Key tenets of these developments that form the basis for modern day design is that they have their roots in the general environment and interactions between different societies and cultures. The process of the development of hieroglyphics and isotype, as well as other pictograms, provokes ideas for new design strategies. A look at the environment, society, interactions, and everyday living is a key source of inspiration for the design. For example, emoticons or emojis are continuously being developed for use on the growing social media and other information technology communication platforms, and it is evident that they leverage these same ideologies and principles of design strategies and initiatives; photography, even with the absence of words, achieves and delivers meaning.