Gelek Samphel March 31

Barthes believes that in mass communication, linguistic messages are in fact omnipresent. It buried into images, such as captions attached to illustrations, subtitles on films, dialogues in short films, etc., writing and speaking continue to dominate the functioning of information structures. For the connection between images and verbal messages, Barthes proposed two concepts, anchorage, and relay.

Because of the polysemy of symbols, the multiple and constantly changing meanings are often hidden under the same signifier. Therefore, if the language information is not “marked”, the meaning of the image will be difficult to establish. In order to overcome the uncertainty of the symbol, The language was used as a tool to identify, interpret, and stabilize the meaning of the image. Roland Barthes called this function “anchorage”. The language helps readers identify the explicit meaning of the image. (Denotation), at the same time limit the hidden meaning of the image (connotation), and even try to package the implicit meaning of the image into self-explanatory meaning.

As a means of reproduction, images do not objectively and fairly reflect the real world. Their meaning has yet to be further stabilized, decoded, and interpreted. Images can also be regarded as the perspective of the photographer to understand the world. When analyzing an image, it is necessary for the viewers to consider both the social and cultural context of the photographer and the context in which the image is applied, so as to understand the cultural meaning and hidden ideology symbolized by the image itself.

Gelek Samphel_March 24

Image result for united colors of benetton controversial ads

United Colors Of Benetton’s ads are full of diverse elements that are very rare in the 1980s and 1990s and involve topics such as racial discrimination, religious conflicts, various political issues, and even AIDS that seem to have nothing to do with fashion. Benetton teases leaders of several countries on the theme of “unhate”. Pretty embarrassing for these mighty leaders kiss each other on weekdays! The brand has strong humanistic care and faces the audience with the most authentic and original appearance. Boldly present the contradictions and realities of the real world.

Image result for d and g china

November 2018, Originally on the evening of the 21st, Shanghai would hold a fashion show called “The GreatShow”, The incident stems from a series of commercials recently released by D & G, in which clips of a model using chopsticks to eat pizza and pasta in strange poses are accused of discriminating against Chinese. Perhaps D&G never done any research on their market and arrogance took hold of them, this is very dangerous for the brand to be aware of its audience, however, I feel this ad was done purposely as some discriminatory statement of its designer was exposed on the internet, therefore, it is pretty questionable if this ad is done mistakenly or purposely.

Image result for nike controversial ads

Colin Kaepernick has been a controversial figure in the United States for recent years. In August 2016, Kaepernick chose to kneel in protest of racial discrimination and judicial injustice in the United States during the NFL national anthem, which triggered an extensive discussion among NFL players, the league and even politics. He became a leader in fighting for the rights and was therefore considered “unpatriotic” by many people, including President Trump. However, this Controversial ad campaign helped Nike sales surged 31%. After Nike enabled Kaepernick to appear on the billboard, Trump immediately stepped forward and said that the move passed the wrong message. On social networks, many netizens dissatisfied with Nike’s advertising have expressed protests by burning shoes, discarding, and cutting labels. This campaign has perfectly presented its headline “Believe in something, Even if it means sacrificing everything.”

Gelek Samphel_March 17

The “media is the message” emphasizes the importance of the form of the media, that is, the media itself. The other dimension opposite to “form” is “content”. Taking mobile phones as an example, “mobile phones” themselves are a form of media, and what we watch through mobile phones, such as news, pictures, videos, etc., are all media content (also known as “messages”). If you ask which of form and content has a greater impact on us, I think most people’s first reaction is the latter, that is, content. After all, what people directly read and receive is the main factor affecting cognition and attitude, rather than Abstract form concept. The media changes people’s thinking and life unknowingly. In other words, new media forms change our experience of ourselves and society, and this influence is ultimately more important than the content of the specific message it conveys.

McLuhan analyzed media as human extensions, it extends our body and senses, For example, wheels are extensions of feet, clothes are extensions of skin, and houses are extensions of collective skin. The second is the extension of senses. For example, a printed book is the extension of vision, especially in this “electric age” our senses has been greatly extended, radio, telegraph, telephone, television and other emerging media. These extensions have impacted human society at different levels, from the revolution to certain things being treated differently in different cultures.

After the release of the Apple iPhone, smartphones gradually replaced personal computers as one of the most used hardware. “We can really say Mobile phones are an extension of human organ functions to some extent. “Due to the maturity of the smartphone industry, the era of mobile Internet with apps as the core has officially arrived. The form of the media is gradually fragmented, and it cuts apart the scenes, time, and relationships with which we are exposed to information. With the emergence of tablet products, box products, smart wearable devices, home intelligent products, and in-vehicle systems, all these took us to a new era. The media is no longer isolated, and the information is not isolated. Messages flow between multiple screens in an instant. Messages are organically connected together through a personal ID with a smartphone as the core, and new messages are constantly created in this flow.  Every new medium is changing our thinking and behaviors.

Gelek Samphel – March 10th

 ”not to make creative decisions as prompted by feeling but by intellectual criteria.“ as Karl Gerstner stated. Design with feelings is really a designer’s taboo, we should design to solve the practical problems of specific groups by presenting meaningful concepts and ideas. These ideas and concepts should be based on research, to understand what people really care about, we need to really understand their situation.

Design is the perfect control of the internal details, which can withstand the test of time. What do we value the most when choosing a suit?  It is the size of the fabric of the suit; when choosing a CD player, in addition to its appearance, we are more concerned about the function of the CD player. Any kind of design cannot be separated from its basic functional attributes.

When designing, designers need to grasp the essence of the product and the core demands of users. This is not only reflected in visual design, but also in product interaction and user experience. For example, when you choose a mobile phone, will you pay more attention to the appearance of the mobile phone or the smooth experience of using its functionalities? Design is not only about the surface level visual comfort,  in the era of the mobile Internet, we need to focus on the experience of deep interaction. If Apple only pays attention to the exquisite appearance of their phone but ignores the experience and product interaction, architectural design only pays attention to the appearance of the surface but does not consider the comfort of the occupants, then graphic design only creates the illusion of “good-looking” but cannot convey the message of the product. All these are undermining the essence of design.

Gelek Samphel – February 25th

The philosophy of the Bauhaus focuses on the needs of people rather than the artistry of the product itself. All craftsmanship aesthetics must keep up with the pace of mechanized mass production. The Bauhaus existed for only 14 years from 1919 to 1933, but the influence of the Bauhaus on the world as a thought and style continues to this day. 

The most important “heritage” left by the Bauhaus are the following: First, the Bauhaus has formed a modern design art education plane, which advocates the combination of teaching and practice, The combination of teaching and production has established a set of scientific design art teaching methods and systems, laying the foundation for modern design art education. Second, it emphasizes the social responsibility of design. The motive and purpose of design should serve the public. Third, clarify the definition of design, emphasize the scientific nature of design, distinguish it from art, and establish a design system centered on concepts and problem-solving.

The Bauhaus design style is almost ubiquitous and has profoundly influenced our lives. Such as IKEA furniture, What we can see every day, from plastic lunch boxes, men’s and women’s bathroom signs, and even small speakers, are the products of the Bauhaus movement in the early 20th century, even all of Apple products, mobile phones, computers, iPad, are filled with feelings of Bauhaus.

Gelek Samphel_Feb 18

After the Industrial Revolution, the emergence of large-scale production of machines, division of labor, and commerce made the old way of life began to disintegrate. But people do not have new rational thinking about this new lifestyle. Businessmen firmly believe that the artistry of a product is something that can be bought from the market and applied to industry, equating decoration with design, rather than tightly combining art and technology to form an organic whole. From the 19th century onwards, handicrafts turned to mechanical processes for the production of daily necessities. Since then, technology and art have been separated, and they have been combined with science, and the products have become unified, standardized, and batched. At the same time, the production of large machines has a profound impact on the art world, and a gap has emerged between artists who meet the needs of the public and artists who are self-isolated.

Many avant-garde artists emerged in this period of time, such as Filippo Tommaso Marinetti. In Marinetti’s Futurist Manifesto, he praises the pursuit of passion for adventure. In Marinetti’s his Manifesto, women and violence is mentioned, My understanding is that since this is a revolution, tradition needs to be abandoned to its absolute, the common perception of women must change and violence is the method to make this happen, and violence indeed has progressed world, as world war 2 has modernized this world but for a huge price. Although it is cruel to say, we are definitely benefiting in this aftermath of WWII. 

 In such a human society, these futurists were the first to realize the need to move forward and the “cage of history”, Human beings already controlling machine serve themself  (this is not experienced by any previous civilization ), the old way must be updated to reach a new balance as it is not suiting the contemporary society.


We know that language is the research object of linguistics, but as a language of semiotic phenomena, it is the research object of semiotics. So what is the relationship between linguistics and semiotics? Scholars and experts have different opinions on this issue. Some people see semiology as a study that includes linguistics, while others see it contrarily. They argue that the meaning of the signs is omnipresent, and the scope of semiotics is all-encompassing. Since language is one of many sign phenomena, linguistics that specializes in this phenomenon is certainly a branch of semiology study. It was the Swiss linguist Saussure who first raised this point. In his book “Course in General Linguistics” he clearly states: “Language is a system of signs that express ideas, and is therefore comparable to a system of writing, the alphabet of deaf-mutes,

S5Tnbolic rites, polite formulas, military signals, etc. But it is the most important of all these systems. A science that studies the life of signs within society is conceivable; it would be a part of social psychology and consequently of general psychology; I shall call it semiology”.

Saussure believes that any language sign is composed of “signifier” and “signified“, “signifier” refers to the sound image of language, and “signified” refers to the concept of things reflected in language. For example, the word “tree” in English, its pronunciation is “signifier”, and the concept of “tree” is “signified“. Signifier and signified are indivisible, like two sides of a coin; However, Saussure believes that the connection between a particular signifier and a particular signifier is not inevitable, but a convention. For example, in the word “tree”, the concept of tree and the specific pronunciation of “tree” are not necessarily combined. The pronunciation of “tree” in English is obviously different from that in French and Latin, but the meaning of “tree” can be expressed. This is the principle of signs’ arbitrariness. The arbitrariness of signs is an important principle of Saussure’s linguistics. It governs the entire linguistic system of Saussure’s language and is of paramount importance.

Although, language, graphic communication, and visual arts use different methods to achieve their purpose, but the goal of these are essentially identical: to convey a message.  language, graphic communication, and visual arts also evolve with human activities, with the development of science and technology and the use of new media, language, graphic communication, and visual arts will present a more exciting picture in the future development of communication. 

Gelek Samphel_Introduction and Framework_ FEBRUARY 4th

Human beings are social animals, our ancestors hunted as a group., members of the group participate in cooperative labor and combat, Everything was shared within the group. This includes knowledge and experiences. Since infancy, babies have been using this social instinct to participate in a social environment. they imitate the actions and speech of their elders. it is the key process of human language acquisition also important for us to communicate with others.

Communication plays an important role in the evolution of human civilization, The history of the development of human civilization is a history in which cultures of different nations, different countries, and different regions exchange, absorb, and promote each other, with communication, this will not be possible. The clay token for the count of goods between shepherds and roman numeral to the Hindu-Arab numeral, we can see the evolution of communication, verbal communication are be simplified and being depicted much directly in visual form, and the newest form of communication can always be shared through a group to group like wildfire, the human civilization as whole upgrades communication to a higher level, we see example of this in history, again and again, hand copy to printing press then to the digital age, each phase of the communication is often accompanied with social impact and historical turmoil.  

The methods of communication are changing constantly, an invention of a new app can sometimes change the way we communicate with each other and the habit of communication, the meaning can also change through the process, and ultimately push the evolution our language to a next level, therefore, it is important for the new designers to pay extra attention to the change in form of communication because of the way we communicate is often much more important than the message we trying to send