We know that language is the research object of linguistics, but as a language of semiotic phenomena, it is the research object of semiotics. So what is the relationship between linguistics and semiotics? Scholars and experts have different opinions on this issue. Some people see semiology as a study that includes linguistics, while others see it contrarily. They argue that the meaning of the signs is omnipresent, and the scope of semiotics is all-encompassing. Since language is one of many sign phenomena, linguistics that specializes in this phenomenon is certainly a branch of semiology study. It was the Swiss linguist Saussure who first raised this point. In his book “Course in General Linguistics” he clearly states: “Language is a system of signs that express ideas, and is therefore comparable to a system of writing, the alphabet of deaf-mutes,

S5Tnbolic rites, polite formulas, military signals, etc. But it is the most important of all these systems. A science that studies the life of signs within society is conceivable; it would be a part of social psychology and consequently of general psychology; I shall call it semiology”.

Saussure believes that any language sign is composed of “signifier” and “signified“, “signifier” refers to the sound image of language, and “signified” refers to the concept of things reflected in language. For example, the word “tree” in English, its pronunciation is “signifier”, and the concept of “tree” is “signified“. Signifier and signified are indivisible, like two sides of a coin; However, Saussure believes that the connection between a particular signifier and a particular signifier is not inevitable, but a convention. For example, in the word “tree”, the concept of tree and the specific pronunciation of “tree” are not necessarily combined. The pronunciation of “tree” in English is obviously different from that in French and Latin, but the meaning of “tree” can be expressed. This is the principle of signs’ arbitrariness. The arbitrariness of signs is an important principle of Saussure’s linguistics. It governs the entire linguistic system of Saussure’s language and is of paramount importance.

Although, language, graphic communication, and visual arts use different methods to achieve their purpose, but the goal of these are essentially identical: to convey a message.  language, graphic communication, and visual arts also evolve with human activities, with the development of science and technology and the use of new media, language, graphic communication, and visual arts will present a more exciting picture in the future development of communication. 

Gelek Samphel_Introduction and Framework_ FEBRUARY 4th

Human beings are social animals, our ancestors hunted as a group., members of the group participate in cooperative labor and combat, Everything was shared within the group. This includes knowledge and experiences. Since infancy, babies have been using this social instinct to participate in a social environment. they imitate the actions and speech of their elders. it is the key process of human language acquisition also important for us to communicate with others.

Communication plays an important role in the evolution of human civilization, The history of the development of human civilization is a history in which cultures of different nations, different countries, and different regions exchange, absorb, and promote each other, with communication, this will not be possible. The clay token for the count of goods between shepherds and roman numeral to the Hindu-Arab numeral, we can see the evolution of communication, verbal communication are be simplified and being depicted much directly in visual form, and the newest form of communication can always be shared through a group to group like wildfire, the human civilization as whole upgrades communication to a higher level, we see example of this in history, again and again, hand copy to printing press then to the digital age, each phase of the communication is often accompanied with social impact and historical turmoil.  

The methods of communication are changing constantly, an invention of a new app can sometimes change the way we communicate with each other and the habit of communication, the meaning can also change through the process, and ultimately push the evolution our language to a next level, therefore, it is important for the new designers to pay extra attention to the change in form of communication because of the way we communicate is often much more important than the message we trying to send