”not to make creative decisions as prompted by feeling but by intellectual criteria.“ as Karl Gerstner stated. Design with feelings is really a designer’s taboo, we should design to solve the practical problems of specific groups by presenting meaningful concepts and ideas. These ideas and concepts should be based on research, to understand what people really care about, we need to really understand their situation.
Design is the perfect control of the internal details, which can withstand the test of time. What do we value the most when choosing a suit? It is the size of the fabric of the suit; when choosing a CD player, in addition to its appearance, we are more concerned about the function of the CD player. Any kind of design cannot be separated from its basic functional attributes.
When designing, designers need to grasp the essence of the product and the core demands of users. This is not only reflected in visual design, but also in product interaction and user experience. For example, when you choose a mobile phone, will you pay more attention to the appearance of the mobile phone or the smooth experience of using its functionalities? Design is not only about the surface level visual comfort, in the era of the mobile Internet, we need to focus on the experience of deep interaction. If Apple only pays attention to the exquisite appearance of their phone but ignores the experience and product interaction, architectural design only pays attention to the appearance of the surface but does not consider the comfort of the occupants, then graphic design only creates the illusion of “good-looking” but cannot convey the message of the product. All these are undermining the essence of design.