The “media is the message” emphasizes the importance of the form of the media, that is, the media itself. The other dimension opposite to “form” is “content”. Taking mobile phones as an example, “mobile phones” themselves are a form of media, and what we watch through mobile phones, such as news, pictures, videos, etc., are all media content (also known as “messages”). If you ask which of form and content has a greater impact on us, I think most people’s first reaction is the latter, that is, content. After all, what people directly read and receive is the main factor affecting cognition and attitude, rather than Abstract form concept. The media changes people’s thinking and life unknowingly. In other words, new media forms change our experience of ourselves and society, and this influence is ultimately more important than the content of the specific message it conveys.
McLuhan analyzed media as human extensions, it extends our body and senses, For example, wheels are extensions of feet, clothes are extensions of skin, and houses are extensions of collective skin. The second is the extension of senses. For example, a printed book is the extension of vision, especially in this “electric age” our senses has been greatly extended, radio, telegraph, telephone, television and other emerging media. These extensions have impacted human society at different levels, from the revolution to certain things being treated differently in different cultures.
After the release of the Apple iPhone, smartphones gradually replaced personal computers as one of the most used hardware. “We can really say Mobile phones are an extension of human organ functions to some extent. “Due to the maturity of the smartphone industry, the era of mobile Internet with apps as the core has officially arrived. The form of the media is gradually fragmented, and it cuts apart the scenes, time, and relationships with which we are exposed to information. With the emergence of tablet products, box products, smart wearable devices, home intelligent products, and in-vehicle systems, all these took us to a new era. The media is no longer isolated, and the information is not isolated. Messages flow between multiple screens in an instant. Messages are organically connected together through a personal ID with a smartphone as the core, and new messages are constantly created in this flow. Every new medium is changing our thinking and behaviors.