Month: March 2020

This is an image of a billboard I saw located on Houston street between Lafayette and Crosby streets. It is Indya Moore’s Calvin Klein shoot. I picked this because the model you see in this advertisement is actually transgender and non-bionary. They stared in a series called “Pose” which helped give a voice to transgenders. Back in the day, movies use to place actual women to play transgender roles instead of transgenders themselves. I appreciate the fact that the world is finally noticing the different people in the world.

This is a screenshot of the official dove website present today. The majority of the website pictures feature women of color. Just one question: Is this towards more of a diversity aspect or is it more of a racial profiling aspect?

This is a screenshot of the Secret Deodorant commercial featured during the 2020 Super bowl. It displayed women equality in a scenerio where a game of football was taking place. After getting a touchdown two players took their helmets off to reveal a Caucasian woman and a African American woman. It is not only addressing gender equality, it is also addressing racial equality.

 The makeup industry has always been under fire for not being inclusive of multiple skin tone colors in their products such as foundation, and especially now more aspects such as gender identity is growing in the makeup community. This advertisement Is for the makeup brand Milk. This brand is inclusive of all people and in this particular advertisement we can see how there are people of different genders, but also ethnicities.

Dior released a advertising campaign for one of their  men’s colognes called Sauvage. The commercial they released portrayed a Native American in classic regalia dancing, a girl wearing a wolf skin, and “We are the land”appears on the screen. This commercial caused a controversy for the brand because of how Native American culture was being portrayed. The name of the cologne is also offensive. Sauavge is a word that was used as justification for the genocide and violence against Native Americans. After the backlash Dior pulled the commercial and instead decided to only use print images of Johnny Depp who was the face of the cologne.

This advertisement by Gillette is inclusive in both race and gender. The commercial shows a trans gender person being taught how to shave by their father. This commercial was not only simple but also touches on an important topic, especially for a brand that’s target audience would appear to be cis gender men. Here we get to see how that is not the case and a representation of not just a different kind of man but also a African american person.

Hi Everyone – the following is the same as an email you should have received on Thurs. Mar. 19. Reposting here to confirm that everyone has received and replied.

I wanted to provide you with an update for Tuesday, and ask you to reply with a little bit of info.

First the update: CUNY ended up brokering a deal with CISCO WEBEX to host our online class sessions. There has been a little bit of back-and-forth concerning the platform we’d use, and I apologize if you’ve spent time familiarizing yourself with Zoom. I know that some instructors are also using other platforms. But WEBEX is the platform that is now the standard for CUNY, and we’ll stick with it. Plus it seems like there is some really solid, intuitive functionality, not to mention a reliable APP that will allow you to log on from a mobile device.

You should have just received an invitation to join next Tuesday morning’s meeting via Cisco WebEx.

This leads to the Request for Reply: Please send me an email to mlange@citytech.cuny.edu as soon as you can, including the following:
– confirmation that you received the meeting notification from WebEx
– confirmation that you can attend this Tuesday’s class, or if not, please let me know
– the device that you plan to use to log in, ie. phone, tablet, laptop, desktop, etc.
– any questions, concerns, issues you’re encountering

We want to make sure everyone is properly equipped to participate in these online classes. If you’re at all worried about your capacity to log in for class, please let me know. The department may have some devices available if that is an issue, and we are gauging the need for computer labs if absolutely necessary.

Looking forward to hearing back from everyone.

Airbnb is an online marketplace that connects people who want to rent out their homes with people who are looking for accommodations in that locale. Airbnb comes up with an idea about an ad campaign about the #weaccept. This ad is about the accepting diversity and acceptance. Today they are setting a goal to provide short-term housing for 100,000 people those in need in the period of five years. In this ad they are using differnet cultural identities to express and letting people know they are not alone. This ad campaign is a video that include various races, ages and different religious people’s close up that tells many things by looking at them. Airbnb is helping them to find a place to stay and also making then feel connected, respected, and a part of a community again.

Loreal is the world’s largest cosmetics company and they concentrate on cosmetics, beauty and Make-up products . The ad campaign that they work on is make-up ad and their headline is “This is an Ad for men”.This ad is rewarded with international awards.  In this ad, Loreal is giving both gender equality and diversity. It encourag the women to have measurement of the power of female leaders. As Germany became aware of giving equal pay and equal career opportunities. Loreal Paris also started this by giving the power to female leaders to run International Women’s Day in business magazines and economic online news.  As for men, they have the power to make decision. it shows the benefits of a more diverse leadership increase in profitability, more creative changes and higher employees opportunities.

This is a magazine cover of a National Geographic where they use a picture of a biracial twin sisters who were fraternal twins but non identical twins. However, two sisters are as genetically similar to each other as any other pair of sisters. Millie’s hair and skin became black, while her sister Marcia become pale and blonde. Marcia inherite more of her mother’s physical characteristics, and Millie more of her father’s. The magazine cover has title about the twins sisters “Black and White” with with explaination “These twins sisters make us rethink eveything we know about race”. The National Geographic is focusing on the issue to talk about the race and they also shared twins sisters experience on race in magazine and they also made a video on it.

 

The first advertisement was made by Gillette back in 2017 around the time when the #MeToo movement was already established. This ad is gender stereotypical because it showcases that all men are “toxic”. This controversial ad received tons of backlash and had cost the company that made Gillette to lose $8 million.

The second advertisement is from Burger King back in April 2019. This ad is racist because it mocks the Chinese culture by having western people using chopsticks to eat their burgers.

The third advertisement (and personally my favorite) is created by “Box Lunch” with the collaboration of Sesame Workshop from 2018. This ad shows diversity because it show cases three people from different walks of life getting along with each other. It also shows that no matter where you’re from or what you look like we can all be friends.

 

 

 

This ad is done by dove in 2017 and its a racist ad because its viewing the African woman with a brown t-shirt and the white with a creamy color  t-shirt which expresses the color deference and then the African woman removing the brown t-shirt to turn into white.

This an ad done by orly and this is a diversity ad because this is orly first ad for muslim breathable nail polish and a muslim hijabi model

This an ad done by dolce and gabbana. This ad is a type of racist ad because they were making of the Chinese not being able to eat Italian food with chop sticks and its so racist because chop sticks is part of Chinese people culture .

This ad was made in 2017 for Nivea which is a German Skincare company. As you can see from the advert above, the choice of words for this campaign was very poorly chosen as it says “White is Purity.” to make this worst, they specifically aimed the campaign at people in the Middle East which caused many people to call the advert racist. This ad is also controversial since it identifies whites as more than other races because of the tagline used. Even though it says white as the color, it is characterizing white people.

In early January of 2018,  H&M which is a clothing company came under fire for an advertisement that shows a African American child in a sweatshirt that read: “Coolest Monkey in the Jungle.” This emphasizes racism because it is telling that African American are monkeys in the jungle as a black boy is wearing it. And also it characterizing whites as survival experts, meaning that whites have power while blacks are powerless .

 

This ad was made for Lancome in 2019. Lancome is known as a French company that makes perfumes and cosmetics. This ad touches the race and skin color of each of the models to represent the color foundations that the company is selling. This is seen as been characterizing or identifying people by its skin color or race since the left model is light skin, the middle one is brown skin and the right one is dark skin.

In September 2017, Rihanna launched the video campaign for Fenty Beauty’s impressive 40 different foundation shades, it took the world by storm. They featured models with different ethnicities, including a plus-size model Paloma Elsesser . this is a big move for a diversity beckoning in the beauty industry.

The powerful image can undeniably capture anyone’s attention, and that’s what Revolution did with what could be touted as the most diverse beauty ad ever. The ad features a transgender activist and a disabled star. This campaign will have people from all walks of life scrambling for their unisex foundation.

Fashion is all about individuality and self-expression, and in the fall of 2017, Forever 21 new collection showcases trendy pieces fitting for those who want to embrace their own unique colors.  During that time, the authority on the latest trends and styles to have chose to honor individuality and inclusivity with a campaign titled #WeAreForever featuring a diverse set of global influencers from the fields of music, film, fashion and philanthropy.

   Jan Tschichold discusses the difference between old and new typography styles, what work and what did not work, and the reasons why it worked and did not work.  For old typography, Tschichold states that placing work on the central axis caused typography to be inorganic and it made everything predetermined, which made it more about how it looks instead of clarity.  When he mentions New Typography, he talks about the asymmetrical principle which gives an unlimited opportunity for variations. This gives a chance for expression for diversity in modern life. Tschichold also states, “form must be created out of function” meaning that it must be functional, in which the text means communication, the emphasis, and the contents must be in logical sequence.   Back then, using ornaments decreased the ability to understand communication through type, now we create functional designs which means the need for ornamentation in old typography is no longer needed.

    Karl Grestner had taken art and science and mashed them together to create visual synthesis for graphic design.  The way that Grestner did this was, he designed programmes, programmes are the grids. One type of grid is a typographic grid that directs composition, tables, and pictures to accommodate items in the design that you are creating.  Grestner had made a diagram which broke down the basis, color, appearance, and expression to be used to make designing more automatic instead of browsing by feeling, but by criteria. He mentions if the criteria is more exact and complete, then the work will become more creative. 

      Josef Muller-Brockmann manages to talk about how a grid can help a designer organize his thoughts, which could help the designer to make his designs more intelligible, objective, function, and have an aesthetic quality.  Using a grid system could help integrate elements of color, form, and material, as well as rationalize the creative and technical production processes. Since the designer’s work is a reflection of who he is and what his knowledge of the world is, it is helpful for the designer to use a grid which makes it easier for them to express themselves in designing the work.  This helps create pieces that can be looked at for everyone and it can be used to teach other designers as an example.