Tabarka Tamkin- March 24

Airbnb is an online marketplace that connects people who want to rent out their homes with people who are looking for accommodations in that locale. Airbnb comes up with an idea about an ad campaign about the #weaccept. This ad is about the accepting diversity and acceptance. Today they are setting a goal to provide short-term housing for 100,000 people those in need in the period of five years. In this ad they are using differnet cultural identities to express and letting people know they are not alone. This ad campaign is a video that include various races, ages and different religious people’s close up that tells many things by looking at them. Airbnb is helping them to find a place to stay and also making then feel connected, respected, and a part of a community again.

Loreal is the world’s largest cosmetics company and they concentrate on cosmetics, beauty and Make-up products . The ad campaign that they work on is make-up ad and their headline is “This is an Ad for men”.This ad is rewarded with international awards.  In this ad, Loreal is giving both gender equality and diversity. It encourag the women to have measurement of the power of female leaders. As Germany became aware of giving equal pay and equal career opportunities. Loreal Paris also started this by giving the power to female leaders to run International Women’s Day in business magazines and economic online news.  As for men, they have the power to make decision. it shows the benefits of a more diverse leadership increase in profitability, more creative changes and higher employees opportunities.

This is a magazine cover of a National Geographic where they use a picture of a biracial twin sisters who were fraternal twins but non identical twins. However, two sisters are as genetically similar to each other as any other pair of sisters. Millie’s hair and skin became black, while her sister Marcia become pale and blonde. Marcia inherite more of her mother’s physical characteristics, and Millie more of her father’s. The magazine cover has title about the twins sisters “Black and White” with with explaination “These twins sisters make us rethink eveything we know about race”. The National Geographic is focusing on the issue to talk about the race and they also shared twins sisters experience on race in magazine and they also made a video on it.

 

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