Author: Bitya Andrade

For the 2022 Super Bowl commercials, I chose the “Taco Bell Super Bowl commercial with Doja Cat”. The reason being is that Doja Cat is one of my top favorite music artists her comedic personality is fun to watch. To briefly explain what happens in the short clip. We are being with Doja dressed up with several other as circus clowns. They all display a body language of looking sad and unmoved as they sit at a dining table which is odd because clowns are known for performing comedic act to entertain the audience. Then we hear an iconic announcement which explains everything; “Attention students the ice cream machine is still broken”. At first, I thought this was a competitive clapback to McDonalds as their ice cream is know for never working, thus giving us as the viewers a reason why Taco Bell will never disappoint to an extent. But there is a keynote in those lines that change my view a bit or at least I purposely think those were their intentions. The announcement calls the clowns “students” which I think they did not want to get into legal trouble with McDonalds since they were clearly not at a McDonalds restaurant but at a clown school. Perhaps I’m just thinking too deep.

Moving on, after the announcement, Doja sees a circus hat on the table then picks it up. We don’t see what under the hat, but we see her facial expressions showing us she has an idea-smirk. Then her and her friends gets into a car and drives crazy, hitting stuff on the way. Then magically everyone costumes transform into a whole new punk rock wardrobe change. The next scene plays an import role where the other clown back at the school are seen looking down where Doja saw something under the hat. What they saws is revealed to be a Taco Bell’s famous ketchup packet. The commercials end with Doja and her friends enjoying their Taco Bell meals in the beautiful night.

The whole clips used one single piece of dialogue to help deliver the message. Which was the ice cream announcement. The use of the music playing, the CGI to transform the clothing and crazy car driving achieved the visual goal to connected and engaged the audience. While we watch an awesome story telling performance of Doja Cat, her friends, the other students that sold the product in 30 seconds.

Hello, my name is Bitya Andrade. Thank you for stopping by, I hope you get to learn a little bit about me. Happy watching.

P.S. deepest apologies for my tardiness, thank you.