Narrowing down my concept on food advertisement, more to compare and contrast and the development of advertisement. Foucsing on how in the past, companies were able to do health claims on their products. Based off Curtiss (Candy company) and Domino (Sugar). How cigarette companies at the time and sugar companies at the time share the similar marketing strategy.

Resources found that is able to support claims of the advertisement of the time in terms of corruption and lack of knowledge.

  • https://www.nytimes.com/2016/09/13/well/eat/how-the-sugar-industry-shifted-blame-to-fat.html
  • https://smallbusiness.chron.com/advertising-food-industry-10634.html
  • https://www.nytimes.com/2021/03/25/well/eat/hooked-junk-food.html
  • https://www.businessinsider.com/vintage-sugar-as-diet-aid-ads-2014-10

Sources going to be incorperate in terms of evolving food advertising.

  • Understanding Media: The Extensions of Man, written by Marshall McLuhan
  • Filippo Tommaso Marinetti, The Founding and Manifesto of Futurism (1909)
  • Jessica Helfand, Dematerialization of Screen Space (2001)
Powerpoint Slide for progression of project so far.Download