COMD3504 - Section OL69 - Spring 2022

Iqra Bhatti -Week 9 Discussion

The advertisement I chose is the SHAYNE advertisement. The SHAYNE advertisement caught my attention when it was posted. This advertisement portrays women of color in a favorable light. In every race, there are different kinds of women, and the characteristics of each race make each. I agree with SHAYNE about Magazines such as this illustrating the fact that beauty exists on a racial basis. Even though this magazine focuses on one race and one idea of beauty, it crosses boundaries. Beauty does not only relate to one color or gender, rather it exists across all races. In this magazine, I found that the images drew attention to racism. Races have different kinds of women, and they each differ based on several factors. Furthermore, after reading more about this magazine, I will learn why it failed. Despite its intriguing concept and models, the cover features poor photography and styling. Nevertheless, they failed to bring out the personalities of these women. On that cover, you cannot feel the enchanting personality of these women. Thank you SHAYNE for sharing this advertisement. I learned a lot.

2 Comments

  1. Angela Iacono

    I totally agree with you Iqra! It shows women and p.o.c women in a positive light and that beauty isn’t just about outside appearances. Interesting and surprising to hear about how the magazine cover wasn’t very successful due to the lack of personality shown in the models.

  2. Gloria Rosario

    Great explanation on this ad Iqra. The woman in the cover are so beautiful but I have to agree that something Is missing and I didn’t figure that out until you talked about “personality.” I also agree when you talked about the poor photography and styling, this cover looks very different compare to other vogue covers.

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