![](https://openlab.citytech.cuny.edu/comd3504-ol69-spring2022/files/2022/03/IMG_5142.jpg)
One of thing that skims has been very consistent with is making sure that for every product they create different shades to go with skin tones.
![](https://openlab.citytech.cuny.edu/comd3504-ol69-spring2022/files/2022/03/IMG_5143.jpg)
As makeup brand there has to be different shades of colors. I noticed most clothing and skin care product brands are focusing a lot on showcasing the fact that they create products for all skin types.
![](https://openlab.citytech.cuny.edu/comd3504-ol69-spring2022/files/2022/03/1635932-800w.jpg)
This is the first time I see this ad and I understand it without any further explanation because I use Dior’s foundation and it is perfect for my complexion, they have a vast variety of shades.
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