This is an image from instagram ads about skims.

One of thing that skims has been very consistent with is making sure that for every product they create different shades to go with skin tones.

The is an integral ad from loreal

As makeup brand there has to be different shades of colors. I noticed most clothing and skin care product brands are focusing a lot on showcasing the fact that they create products for all skin types.

Dior ad campaign (Image from Pinterest)

This is the first time I see this ad and I understand it without any further explanation because I use Dior’s foundation and it is perfect for my complexion, they have a vast variety of shades.