- Design trend in terms of food advertisement, how vintage ads displays their inventions of foods, such as cereal that has some kind of stigma behind it such as a doctor approval that this is better than eating an apple. Compared to now, where we get food advertisements that wouldn’t claim a food would make you healthier, but focuses on a feels good aspect such as a plant based burger.
- The idea behind this is the amount of ads I seen on the TV, magazines, subways, ect… has changed over time as a child compared to now where the industry of food advertisement has evolved in a way that children, teenagers and adults can relate more. Example – less children watches traditional TV and food advertisement was huge back in 2000’s with cereal, fast food places such as McDonalds giving toys, candies.
- Early 2000’s to 2010 to 2015 to now. Platform usage of entertainment has changed, less on traditional cable TV to Mobile devices and streaming services doesn’t really do paid ads if it’s a paid service.
- Filippo Tommaso Marinetti, The Founding and Manifesto of Futurism (1909), the purpose of the reading with the progressive society changes how futurism works and methods. The ability and direction of the society dictates where design is heading. This could be from facts about a products to a look of a product.
- Understanding Media: The Extensions of Man, written by Marshall McLuhan and his medium is the school of thought I would like to know more about. The exponentional growth mention from the pervious bullet point and how this relates to being an extention of our arms as a designer.
- My theory is that people are getting more knowledge and exposure in terms of health consequences from family and friends. The knowledge that long term of bad food is bad for your health is rapidly getting reminded. But on the other side of the coin, the industry for food is making it more and more appealing to eat their food, opposing to the health aspects.
COMD3504 - Section OL69 - Spring 2022
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This is an excellent idea for your presentation Guen. I think you’ll have a lot to look at and talk about.
I would recommend trying to narrow your focus when it comes to contemporary ads. You might think about how a particular brand or product line creates a healthy image for itself, which might also lead to the question of how healthy that brand really is. Or you might consider the style of ads on a particular platform such as Instagram.
Considering McLuhan and Marinetti when it comes to these ads should be great. I would also recommend thinking about the use of visual rhetoric in conveying messages about health. You might also check out the Jessica Helfand article for this week, called “Dematerialization of Screen Space,” which addresses the shift to digital media.
Again, you should have a lot to work with!