• The reading presents a panzani advertisement.
  • The author Roland Barthes explains that
    there are three messages of panzani advertisement
  • Linguistics is the first message of panzani that is introduce. It is the natural arrangement of a scene that is included In the titles , margin , or a tag.
  • linguistic messages the second message of panzani mostly originates from the label on panzani products and a catch phrase that is located In the bottom right corner. They use linguistic messages to inform the audience that this is specifically for panzani products
  • Literal messages the third message is the information that is shown in the advertisement in which the audience can see without critical thinking. The audience can analyze and understand the image due to our eyes seeing different kind of things when they get older. Once the audience grows older and older they give the image that they see a meaning.
  • Symbolic message is based on the audience critical thinking That is presented in a surface level information that is in the advertisement. There are many hidden messages in a symbolic message however it is not the authors overall job to create the hidden message but rather how the audience interprets the mess.
  • The composition of the panzani ad is very similar to a still life painting according to the article.
  • according to the article the overall color of the ad is very similar of Italy due to the use of the color red and green which is very reminiscent to the Italian flag.
  • The ad is broken down into 4 signs of an advertisement.