This was a bit difficult reading for me, I read it twice and the second time I had a better understanding. However, I know that I need to read it again before I begin working on the essay. I had issues with the vocabulary, there were a lot of words that I wasn’t sure about the meaning. Some of these words are: quasi-tautological, metalanguage, connocted, polysemy, anchorage, proliferating, elucidation, lexicon, syntagm, diegesis. One more thing that was confusing to me, was the use of the word “code” I know in what context he is using the word but I I feel like maybe there is a deeper meaning that I am not getting? Overall, the article is very interesting and good explanations about the impactful use of language, image in advertising.