- The advertising image is frank, or at least emphatic
- Three Massage of Panzani advertisements
- linguistic: It’s the title, margin, and tag that are inserted into the natural configuration of the scene. It gives the viewer a better idea of what the ad means.
- The linguistic message in this Panzani advertisement may be the label on Panzani products. Because Roland Barthes mentions that the word ‘Panzani’ connotes italianicity in his article.
- The Iconic message Some symbols, or some icons are engraved in our minds
- The third piece of information is made up of real objects in the ad. The composition of these things is not random, their placement and composition are meaningful.
- linguistic: It’s the title, margin, and tag that are inserted into the natural configuration of the scene. It gives the viewer a better idea of what the ad means.
- There are four signs for this advertising.
- The color scheme of the ad is also very consistent or representative of Italy, because it has red and green color schemes, just like the Italian flag.
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