For this week’s reading, the first up is Jan Tschichold, The New Typography (1928), the main points I got from the reading is that people cared for aesthetics before, but the ability to read something that is printed out is more valuable than looking beautiful. Beauty is important, but being able to follow along is the most important of the options to typography. Jan Tschichold believes that clarity is the key to success, and the styles artists / designers before him used are lacking in clarity. 

Josef Müller-Brockmann, Grid and Design Philosophy (1981), the next reading is something more remarkable to me when I first began COMD. The importance of the grid is something I wasn’t fond of. It seemed complicated. I thought placing things in the right spot with the eye is fine. However this is wrong, and the fact that grids help me stay in focus. Being able to balance the canvas with spacing and design elements is the main point of Josef Müller-Brockmann’s reading. Strongly believes that grids help to stay organized as well. 

Lastly Karl Gerstner, Designing Programmes (1964), is about how computing design will change the future. Computing design in terms of combining mathematically correct portions to a design. Things factoring from kerning, color usage, tints are all the importance of typography. There is always a preference people want to see. The usage of grid is also mentioned in his reading, making the importance of the 2nd reading even more important in terms of following a grid. Without this grid it would be too hard to follow a good baseline to success.