COMD3504 - Section OL69 - Spring 2022

Sadman Hafiz- Discussion 4b

Today’s manifesto for designers may have changed but I still think that Marinetti’s manifesto of futurism which was the rejection of the past still applies for the current designers. Design is something that is evolving every day based on technology and the audience’s tastes. Sure, some clients may want and value old designs, but this won’t always work since the new generations will want something new and fresh. Many designers today still produce work that reflects old design elements which means they are using elements that have been invented by the past designers. This won’t make the new designers popular; people will not remember the designer since they are not creating designs that reflect them. Old designers became famous because they invented something that they owned. We as current designers should create a design that reflects who we are and designs that are completely unique for which people will know us. Our designs will only be successful when people will recognize us just by seeing our work. Also, we should set aside our ego and value what our audiences want and what demands are trending. We often get mad when people reject our work but that’s just how designs work, our entire purpose is to make our audience happy through our designs and to develop a language that communicates with mass people. We don’t create designs for ourselves we create them for our clients, thus our manifesto will always be to create new designs that satisfy the changing world. Only by doing these will give us recognition for both our works and as a designer.

2 Comments

  1. Iqra Bhatti

    Hi, sandman. Excellent points regarding elucidating the design. I agree with what you mentioned about design altering every day as a result of technology and consumer preferences. The design has been based on how technology can transform our design into something we want to share with the rest of the world.

  2. Angela Iacono

    When you say, “Our designs will only be successful when people will recognize us just by seeing our work” I completely agree with you. It is important for the designer to have an individual style and identity.

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