The commercial I choose for this discussion is -DraftKingsā debuts a spokes character in āFortune: Lifeās a Gambleā. This commercial 30s commercial is not just entertaining but also very effective with its strong language usage and word choices. This small commercial just by using a few facts makes us realize that our entire life is a gamble, it is all about the choices we make and the results we get in return. Most of the time, the choices we make are very uncertain and we donāt even know what the outcome or the consequences will be for them. We decide and go with the choice that we think is the best for us which clearly describes gambling, it’s no different than betting or gambling at a casino.
What makes this commercial effective is its direct use of the term āgambleā. The Draftings is clearly telling its audience to download this app and gamble on the games. The term gamble when we hear it, we try to avoid it because itās a very uncertain way of income which is very addicting and can cause a mass loss. The reason why this commercial is not afraid of using this term is simply that they are saying that our life is just as uncertain as to the term gamble itself.
They are telling us by giving facts that, Love is a gamble, trying to reach for glory is a gamble and just like these, we gamble in many aspects of life. Thus, using their app and gambling with the games will mean nothing compared to what we are going through every day. Overall, the language in this commercial is very direct and on point which has the potential of capturing a mass audience. Ā
Hi, Sadman.
This was an interesting commercial that I want to use as well, but I want to go with Netflix, as you can see from my discussion of why I chose Netflix. Speaking of gambling, you make some excellent discussions.
This commercial was sort of a rollercoaster, the tone was very energetic and sort of action packed which was cool. Our life definitely is a gamble and the commercial is all about taking risks and making those gambles!