Week 9 in Review!

WEEK 9 Class Info

• Date: 10/27/23: WEEK 9 IS Color Theory and how it connects the worlds of Editorial and Commercial Ilustration . Last Call for Inked Midterms w/o marks.

DUE WEEK 9/This Week

• IN SKETCH-BOOK: DRAW TWO PROMPTS, from Oct 1-27th: OBJECTS MUST HAVE VERY DISSIMILAR SURFACE TEXTURES! Distinguish your textures from one another.
• Week 8 Reading: 8 Examples of Inspiring Editorial Illustration: https://www.creativebloq.com/inspiration/8-inspiring-uses-of-editorial-illustration • 1900–1910 A Decade for Illustrators: https://www.illustrationhistory.org/history/time-periods/the-decade-1900-1910 • Illustration: a History: http://www.visual-arts-cork.com/illustration.htm#american • 22 Iconic Brand Mascots Since 1877: https://erinsweeneydesign.com/marketing/a-history-of-the-most-iconic-brand-mascots-since-1877/ • Inktober: https://inktober.com/rules

Objectives

• Week 9 uses EVERYTHING we’ve learned so far and shows how Editorial Illustration overlaps with Commercial Illustration via Advertising. This class explores roles in advertising, functions of an agency, and how your own creative goals can find a source of income within. If there is no ethical consumption under capitalism—what part do you play, personally and professionally? How does color theory influence all aspects of print and how can use of the color wheel further advance your skills as an Illustrator.

Activities

Discussion

• Reading Assignments form last week: Thoughts?
• Drawing the News: Critique/Group Chat

• Lecture: Newsprint and Advertising needing each other, creating an expansive field for Illustrators. Going beyond Editorial Illustration and using the same techniques with visual metaphors, we explore the purpose of Commercial Art and it’s role in the world and consumerism. Using Iconic branding and imagery, we delve into color theory and how Illustrators use color schemes to their advantage to push concepts and establish their own style.

Review Assignments and Expectations for Next Week’s Class

LAB: Work on assignments / Mid-Term Check-in with each student during Lab.

Due Week 10

HOMEWORK #1) Drawing The News: Final Inks

• Choose 1 of your Stories/Advanced Thumbnails to finish your Editorial Illustration
• Ink your editorial illustration 6˝ x 10˝
• Emphasis on metaphors/simile/comparison
• Consider composition to push tone / message
• Think ahead to colors you would use for next steps

HOMEWORK #2) Sketchbook Assignment: Advanced Packaging Sketch

• ADVANCE SKETCH OF 1 PACKAGING: TOY, LUXURY, OR BEVERAGE
• How does it appeal to the target audience?
• What’s inside/how does it fit/present itself to the consumer?
• Consider an additional sketch that shows functionality!

HOMEWORK #3) Week 9 Reading

• Monochromatic: https://openlab.citytech.cuny.edu/comd3313jlongoart/?p=700
• Three Attributes of Color: https://openlab.citytech.cuny.edu/comd3313jlongoart/?p=698
• Working in Color: https://openlab.citytech.cuny.edu/comd3313jlongoart/?p=695

• Inktober: https://inktober.com/rules
• Check out Alfonso Dunn YouTube: https://www.youtube.com/@ALPHONSODUNN who helped us with todays texture quick-fires.

EXTRA-CREDIT / aka “TEXTURE-CREDIT”

• FINAL Halloween Extra Credit Opportunity: Choose 1 prompt —EMPHASIS ON TEXTURE!!!!! No half-assery accepted!!

Week 9 Presentation HERE:

Post your projects when complete!

• GO TO: CLASS SITE
• DASHBOARD > POSTS > ADD NEW >
• Write your post. Add a Descriptive title.

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