Prof. J. Longo | Fall 2023

Tag: WEEK 9

Week 10 in Review!

WEEK 10 Class Info

  • Date: 11/3/23: WEEK 10 Lecture of Web/UI Design in the field of Commercial Illustration • Color Theory > Digital Illustration

DUE WEEK 10/This Week

Objectives

  • Exploring the basics of converting and cleaning up your art work and advancing that with digital coloring making use of the color knowledge gained over the past few weeks. We see how the pulls of print and advertising advance into the digital age and the new expectations that surround us as Illustrators.

Activities

Discussion

  • Reading Assignments form last week: Thoughts?
  • Drawing the News: Critique/Group Chat
  • Lecture: We push past the print boon of the 1900s and move into the 2000s to recognize how the industry shifts to digital, adding the use of Web & UI Design into the Illustrators toolbox and know-how.

Review Assignments and Expectations for Next Week’s Class

LAB: Work on assignments

Due Week 11

Use this link to access scanned Mid-Terms: https://drive.google.com/drive/folders/17AaeqOIitPrZMn_k3el12r-n3ZFT6WJ8?usp=drive_link (REMINDER: Some scans need to be converted to RGB: Image > Mode > RGB)

HOMEWORK #1) 3-COLOR DIGITAL MID-TERM/ EDITORIAL/ REQUEST YOUR CHOICE

  • USE YOUR EDITORIAL, MID-TERM, OR—WITH PERMISSION—SOMEONE ELSE’S, OR REQUEST PERMISSION FOR YOUR PROJECT. OPTIONAL ASSIGNMENTS INCLUDED IN GROUP FOLDER.
  • CHOOSE COLOR SCHEME: Base/Mid-Tones + Shadows/Dark-Tones + Accent/Highlights
  • CLEAN UP ART > blacks are BLACK / whites are WHITE!
  • Layers recommended in this order (top to bottom): 1))LineArt{ fx: multiply } 2))Highlights/Accents 3))Midtones 4))BKGNRD/Basecolor
  • Do not use white or black as any of your 3 colors

HOMEWORK #2) Digital Grey 2 (TWO) Previous Assignments

  • RECOMMEND CONTOURS + INKTOBERS + ARTIST SELFIE
  • USE 3 DISTINCT VARIATIONS OF GREY • BLACK & WHITE AS NEEDED
  • CANNOT USE VALUE STUDIES / PACKAGING SKETCHES / SILHOUETTES

HOMEWORK #3) Sketchbook Assignment: Advanced Packaging Sketch

  • EXPLODED SKETCH OF PACKAGING
  • STRAIGHT LINES FOR BOX! • MINIMUM SIZE 8.5˝ x 11˝
  • DETAIL ELEMENTS THAT MAKE UP PACKAGING: SPOT ART, BOX MATERIALS, WINDOW, TAGS, BARCODE LOCATIONS—EVERYTHING!!

HOMEWORK #4)

Week 10 Presentation HERE:

Post your projects when complete!

  • GO TO: CLASS SITE
  • DASHBOARD > POSTS > ADD NEW >
  • Write your post. Add a Descriptive title.

Week 9 in Review!

WEEK 9 Class Info

  • Date: 10/27/23: WEEK 9 IS Color Theory and how it connects the worlds of Editorial and Commercial Ilustration . Last Call for Inked Midterms w/o marks.

DUE WEEK 9/This Week

Objectives

  • Week 9 uses EVERYTHING we’ve learned so far and shows how Editorial Illustration overlaps with Commercial Illustration via Advertising. This class explores roles in advertising, functions of an agency, and how your own creative goals can find a source of income within. If there is no ethical consumption under capitalism—what part do you play, personally and professionally? How does color theory influence all aspects of print and how can use of the color wheel further advance your skills as an Illustrator.

Activities

Discussion

  • Reading Assignments form last week: Thoughts?
  • Drawing the News: Critique/Group Chat
  • Lecture: Newsprint and Advertising needing each other, creating an expansive field for Illustrators. Going beyond Editorial Illustration and using the same techniques with visual metaphors, we explore the purpose of Commercial Art and it’s role in the world and consumerism. Using Iconic branding and imagery, we delve into color theory and how Illustrators use color schemes to their advantage to push concepts and establish their own style.

Review Assignments and Expectations for Next Week’s Class

LAB: Work on assignments / Mid-Term Check-in with each student during Lab.

Due Week 10

HOMEWORK #1) Drawing The News: Final Inks

  • Choose 1 of your Stories/Advanced Thumbnails to finish your Editorial Illustration
  • Ink your editorial illustration 6˝ x 10˝
  • Emphasis on metaphors/simile/comparison
  • Consider composition to push tone / message
  • Think ahead to colors you would use for next steps

HOMEWORK #2) Sketchbook Assignment: Advanced Packaging Sketch

  • ADVANCE SKETCH OF 1 PACKAGING: TOY, LUXURY, OR BEVERAGE
  • How does it appeal to the target audience?
  • What’s inside/how does it fit/present itself to the consumer?
  • Consider an additional sketch that shows functionality!

HOMEWORK #3) Week 9 Reading

  • Inktober: https://inktober.com/rules
  • Check out Alfonso Dunn YouTube: https://www.youtube.com/@ALPHONSODUNN who helped us with todays texture quick-fires.

EXTRA-CREDIT / aka “TEXTURE-CREDIT”

  • FINAL Halloween Extra Credit Opportunity: Choose 1 prompt —EMPHASIS ON TEXTURE!!!!! No half-assery accepted!!

Week 9 Presentation HERE:

Post your projects when complete!

  • GO TO: CLASS SITE
  • DASHBOARD > POSTS > ADD NEW >
  • Write your post. Add a Descriptive title.