I’ve only lived in Gravesend for three and half years and one of the first things I’ve noticed about the typography being used is stores use a lot of sans serif. The stores have been here for a long time. The pizzeria seems to use three type families which seems a bit overkill. The bakery on the other hand uses sans serif for their signs. It’s interesting seeing newer type families on stores that have been here before I was born.
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Amanda, what do you feel the fonts say about the neighborhood?