Alexis Vega Velez and Daniel Rodriguez
Client: Rockaway surf shop
Objective: Create a brand identity with merch for Rockaway Surf Shop
Look and feel: chill, vibe, tranquil, mellow, geometric
Audience: people who surf that treat surfing as a way of living/ meditation
Competition: All surf shops on the board walk of far rockaway beach
Strategic Consideration: The branding will give off a tranquil feel by making it symmetrical and telling a story that is different for each person that sees it. This could influence the social media page, photos that are being taken of merch and the merch itself.
Deliverables:
Stationary Packet
Branding mockups
8.5” x 11” Advertisements