Alexis Vega Velez and Daniel Rodriguez

 Client: Rockaway surf shop

Objective: Create a brand identity with merch for Rockaway Surf Shop

Look and feel: chill, vibe, tranquil, mellow, geometric

Audience: people who surf that treat surfing as a way of living/ meditation

Competition: All surf shops on the board walk of far rockaway beach

Strategic Consideration: The branding will give off a tranquil feel by making it symmetrical and telling a story that is different for each person that sees it. This could influence the social media page, photos that are being taken of merch and the merch itself.

Deliverables:

Stationary Packet

Branding mockups

8.5” x 11” Advertisements