Giving the feel of that moment that you see a wave forming and you know you are about to shred it!
Alexis Vega Velez and Daniel Rodriguez
Client: Rockaway surf shop
Objective: Create a brand identity with merch for Rockaway Surf Shop
Look and feel: chill, vibe, tranquil, mellow, geometric
Audience: people who surf that treat surfing as a way of living/ meditation
Competition: All surf shops on the board walk of far rockaway beach
Strategic Consideration: The branding will give off a tranquil feel by making it symmetrical and telling a story that is different for each person that sees it. This could influence the social media page, photos that are being taken of merch and the merch itself.
8.5” x 11” Advertisements
In type one, we created an interactive pdf about a person, show or self. I chose to create an interactive pdf about serious events in my life. This is the introduction page to all the stories (as the stories are listed on the left of the page). I did a photoshoot for the picture and I titled it “Odd One Out” because within my family I haven’t followed the original path that my brother or sister has.
In my second semester, I attended Type and Media. In this class, we created a type book that overall covered the basics of typography. This is a typographic outline that I mapped out with boxes and then used Johnny Depp’s, my chosen celebrity, background for text and see what it would actually look like if used in real life.