Filicia Hopkinson Journal Entry 11

November 18, I heard back from Lisa about my designs, the boring one was obviously gotten rid of but the constellation and the slightly better one I was asked to work on some more. I was given a paper filled with copy for what would be the information appearing on the postcard and I was asked to play with the type a bit more to make them seem less boring. Most of the design work was done, I just needed to add the CUNY Logo as well as the Brooklyn College logo to the back of the post card. Next it was type, I played with type hierarchy a bit a long with the typefaces that the art director had given me. I was given some direction with what information was the most important. Obviously it was the name of the students whose pictures were featured on the postcard who also happen to be the names of the students are a part of the fellowship. I spent so much time playing with the type that I had nearly forgotten the CUNY logo and Brooklyn College’s logo. The CUNY college’s logo was supposed to be small while the Brooklyn College logo is supposed to be big. Makes sense right, well what is seen as big and small is entirely subject to the art director’s perspective. I made the CUNY logo to small and the Brooklyn College too big, so I had to go back and forth re-sizing. I remember something like this from Communications and Design class, logos are a funny thing. If it is to big, it is too loud; however, if it is too small your viewers can’t see it. Somewhere in the middle there is perfection…or as close as you can get to it.

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