Communication Design Theory Spring 2023

Prof. Jenna Spevack | COMD3504_D061 | SPRING 2023

Tag: Reading Response 8

Reading Response 8 – AC

May 13, 2023 / / 0 Comments

Roland Barthes’ “Rhetoric of the Image” essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt).

  • Define and identify the three types of messages that Barthes breaks down in the Panzani advertisement (linguistic, coded iconic, non-coded iconic).
  • How
… Read More

Reading Response 8 – JM

April 10, 2023 / / 0 Comments

Roland Barthes’ “Rhetoric of the Image” essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt)

  • Define and identify the three types of messages that Barthes breaks down in the Panzani advertisement (linguistic, coded iconic, non-coded iconic).
… Read More

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