Prof. Jenna Spevack | COMD3504_D061 | SPRING 2023

Tag: Reading Response #4

Reading Response 4 – CC

Karl Gerstner, Designing Programmes pg 55-61, Joseph Muller-Brockman, “Grid and Design Philosophy” pg 62-63 Graphic Design Theory: Readings From the Field by Helen Armstrong; and Margaret Rhodes, The Swiss Designers Breaking Tradition.

This article examines the development of the Swiss Style in graphic design as … Read More

Reading Response #4 – Massiel

Each designer share a similar style of mathematical thinking when it comes to design. Josef Brockman approached design with grid theory while Karl Gerstner had his design of methodology “programmes”. Both methods are structured for a clean approach to simple designs, shapes and colors.

each … Read More

Reading Response 4 – SC

International Style: Gerstner & MĂźller-Brockmann

Prompts:

  • How do each of these designers/authors think you should approach design?
  • Include an example of contemporary typography/layout that embodies the two design systems or philosophies described by Karl Gerstner and Joseph Muller-Brockman. And explain why!
  • How do the contemporary
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