Each designer share a similar style of mathematical thinking when it comes to design. Josef Brockman approached design with grid theory while Karl Gerstner had his design of methodology “programmes”. Both methods are structured for a clean approach to simple designs, shapes and colors.

each designer share a similar style of mathematical thinking when it comes to design. Josef Brockman approached design with grid theory while Karl Gerstner had his design of methodology “programmes”. Both methods are structured for a clean approach to simple designs, shapes and colors. The clean minimalist Swiss style emerged in Switzerland during the 1950s. This style follows a set of rules which include the use of a grid much like Brockman grid theory and asymmetric layouts you can see both designers work both compliment each other while still following the norms of Swiss graphic design. Swiss style is meant to emphasize simplicity clarity and readability of graphic design, in Margaret Rhoades essay while Swiss style keep things neat and tidy and follow a mathematical grid the new generation seems to be breaking out of that norm. While still playing homepage to the original Swiss style players, the Swiss style presented now is much more diverse and eclectic. For example the art work in the essay the lettering still follow a grid like structure it’s clean and has simple coloring but still flirts to break the rules with curvature. Swiss style has been stable since the 1950s and the method is still an influence to graphic design today but much like everything else it must change.