Prof. Jenna Spevack | COMD3504_D061 | SPRING 2023

Author: Jesus Pena (Page 1 of 2)

Revised Research Paper 2 -J.P

The following research paper goes over the historical signifiance and impacts of advertisements that stereotype, divide and depict racial and economic inferiority, often with the intention of asserting dominance or creating a significant advantage during times where winning in business competition was above morals and … Read More

Reading Response 8 – J.P

“Rhetoric of Images”

Roland Barthes’ â€œRhetoric of the Image” essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt)

Response

The ad is trying to convince and entice the viewers by portraying the product as more natural than … Read More

Reading Response 7 – J.P

Father of Semiotics

Hall, Sean. This Means This, This Means That : A User’s Guide to Semiotics, Laurence King Publishing, 2012. ProQuest Ebook. (Chapters 1 & 2)

Response

Saussure’s term sign means something that is shown and easy to understand based on already built … Read More

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