Madeleine Morley; Master László Moholy-Nagy Saw Photoshop Coming, 90 Years Ahead of Time (2019), AIGA Eye on Design, László Moholy-Nagy; Typophoto (1925): Graphic Design Theory: Readings From the Field by Helen Armstrong on pages 32-34, Jan Tschichold, “The Principles of the New Typography” 1928: Graphic Design Theory: Readings From the Field by Helen Armstrong on pages 35-38.

Lazlo Maholy Nagy is a pioneer for how we use typography today.during his youth, he constantly discussed and experimented about photographic images, the photogram, the photoplastic and typophoto. He realized early on that these will play an immense role in technology and the way we perceive aesthetic photographic images. Lazlo believed typography was the key in communications as this was communications in its absolute form. In his mind, he believed this to be a new innovative way to perceive reality in a new light. Maholy Nagy later emigrated to the United States and founded the Institute of Design, though it was originally known as New Bauhaus in the 1930s.

Another way typography was innovative was because of a man named Jan Tschihold, a German calligrapher that later became a typographer that influenced typography to higher lengths. In 1928, he wrote a book called “The New Typography” that created new openings to interesting ideas to the printing industry in a more accessible manner. His passion in this field led him to being imprisoned but later escaped to Basel during World War 2. While being exiled, he pondered and thought of the possible fascism that the New Typography was beginning, later returning to the classic way of typography he once learned at an early age.